To bring consumer attention to the innovative new Reebok Flexweave material, Reebok launched a new initiative that invited top designers to create imaginative fitness prototypes using its patented technology. As its name suggests, Flexweave boasts an inventive construction process that integrates a figure-eight weaving pattern to create a finished material that is exceptionally lightweight and breathable, yet also durable.
One of the collaborations to come out of this initiative is the Flexweave x Modla training mask. The mask for athletes who are undergoing altitude training effortlessly fits the wearer's face and doesn't add extra bulk.
As part of this collaborative series, Reebok also worked with top creators on other innovations using Flexweave, such as a smart glove and an active chair.