To showcase some of the best features of its innovative new Flexweave material, Reebok collaborated with a series of designers and studios, including Joe Doucet for a pair of high-tech athletic gloves.
Using Reebok's new footwear textile Flexweave, which boasts an open-weave with a figure-eight construction, Doucet created what he describes as a pair of "GPS-enabled wayfinding" tool that includes a Bluetooth receiver and an LED strip. As these technologies are connected to an app, runners are able to receive easily visible and haptic feedback on which route they should take in order to reach their desired destination.
As part of its 'Woven into the Future' Flexweave initiative, Reebok also collaborated with other leading designers on the design of a chair and a high-altitude training mask.
Why This Trend Is Growing
- Flexweave Material
- Reebok's collaboration with designers showcases the potential of the innovative Flexweave material, presenting an opportunity for disruptive innovation in the athleticwear industry.
- Gps-enabled Wayfinding
- The creation of GPS-enabled athletic gloves by Joe Doucet presents a trend in wearable technology, opening up possibilities for disruptive innovation in the sports and fitness industry.
- Connected Apparel
- The integration of Bluetooth technology and LED strips in Reebok's gloves highlights the trend of connected apparel, creating opportunities for disruptive innovation in the fashion and tech industries.
Industries Being Reshaped
- Athleticwear Industry
- Reebok's collaboration with designers using Flexweave material presents opportunities for disruptive innovation in the athleticwear industry.
- Sports and Fitness Industry
- The creation of GPS-enabled athletic gloves by Joe Doucet opens up possibilities for disruptive innovation in the sports and fitness industry with the integration of wearable technology.
- Fashion and Tech Industries
- Reebok's gloves with Bluetooth technology and LED strips showcase the trend of connected apparel, providing opportunities for disruptive innovation in the fashion and tech industries.
