The North Face shop, located in Williamsburg, Brooklyn, is the latest brick-and-mortar location for the brand. Sleek and elegant, the new store is an attempt to reach consumers and amplify their experience through specially curated collections. Dubbed 'Prototype,' the space is dedicated to die-hard fans of the brand that are looking for its most sought-after pieces. Neatly displayed and color-arranged, consumers visiting this North Face shop will gain access to high-performance outdoor apparel — from limited edition pieces to special drops and collaborations.
In addition to its stock, the North Face will be hosting community events in its Williamsburg location, ultimately strengthening the community and showing appreciation to its most dedicated customers. The store has been described as "a testing ground" for the optimal consumer experience.