Levi's has created a Tailor Shop pop-up in collaboration with Selfridges and based in Selfridges.
The pop-up store was designed and installed by 'Lucky Fox' and offers visitors a customized experience. Customers can visit the wood-clad jean store and speak to in-house tailors to have them customize their Levi's items. Some of the potential designs were created in collaboration with the English model Poppy Delevingne. The pop-up store provides a way for the company to interact with its customers on a more personal level.
This pop-up is an excellent way for Levi's to engage with their consumer base and consider new ideas that will take their more classic designs and turn them into something that will consistently appeal to young generations.