Recently, A-COLD-WALL* and NikeLab had the opportunity to present their four-piece collaboration to the public and to celebrate this, the two popular fashion companies host a pop-up exhibition that is curated by Samuel Ross.
The event was held at the NikeLab 1948 London. The approach to presentation communicates a rather deconstructed and raw essence that is characteristic of contemporary times. With the placement of the fashionable offerings -- onto poles that stick out of pyramid-style flooring, Samuel Ross definitely brings a potent, experimentally artistic component to the celebratory pop-up exhibition.
The NikeLab x A-COLD-WALL* collaboration produces a pair of track pants, a long-sleeve shirt, a cap and a "modifiable parka made of Japanese nylon." Through their presentation at the pop-up exhibition, the athletic enthusiasm of the Nike brand and the industrial; approach of A-COLD-WALL* is definitely observable.
Photo Credits: Edward Chiu