Consumers who are looking for an easy way to add some color to their lids are likely to appreciate the 'Chrome Paint Shadow Pots' that were recently released by Tarte.
Available in three different metallic shades dubbed 'Park Ave Princess,' 'Fire Dancer,' and 'Pot of Gold,' all consumers have to do is use their fingers to apply the highly pigmented colors to their lids. As the formula consists of 80% pure pearl pigments, the shades are able to glide on and blend with ease, but have a dazzling finish to them that's similar to cream and gloss formulas. In addition, this unique formula means that a primer isn't necessary either, as the shades are able to last all day on their own.
Key Themes Behind This Trend
- Pearl Pigments
- The shift towards using pearl pigments in beauty products provides opportunities for new formulations and textures that can create unique finishes.
- Finger Application
- As consumers move towards easy and fuss-free beauty routines, there is an opportunity for developing products that are optimized for finger application.
- Long-wear Without Primers
- Developing makeup products with formulations that are long-lasting without the need for primer offers convenient on-the-go solutions for consumers.
Where This Applies
- Beauty
- Incorporating pearl pigments into various beauty products, alongside different application techniques can provide innovative solutions that can appeal to a wide range of consumers.
- Cosmetics
- The use of pearl pigments in cosmetics offers disruptive innovation opportunities such as new product formulations, increased longevity of wear and new textures and finishes.
- Personal Care
- As consumers' beauty routines continue to evolve towards more simplified and easy-to-use products, there is an opportunity for incorporating new product formulations that offer fuss-free, easy application and long-lasting wear.
