Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cold-Pressed
Snack
Cold-pressing is no longer exclusive to beverages and natural skincare products.
3.3
Trend score
Trend
What is the Cold-Pressed Snack trend?
Cold-Pressed Snack: Cold-pressing, a production process that allows natural products to retain their nutrients, has typically only been associated with natural oils and beverages--however some brands are using the process in the production of their snack products. This allows companies to create automatic associations with health when branding their products, for consumers already aware of the benefits of cold-pressing.
Trend themes
Themes within the Cold-Pressed Snack trend
Three behaviours holding the trend together01
Cold-Pressed Snacks
Cold-pressing production process is being used to make snack products and brands are using this in their product branding as it is associated with health and nutrient retention.
02
Protein Snacking
Consumers are looking for protein-packed on-the-go snacks and preferred over traditional protein bars.
03
Whole Food Bars
Juice bars are transitioning to whole food bars with high pressure processing (HPP) to retain its natural fibers.
Industry implications
What the Cold-Pressed Snack trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Using cold-pressing and high-pressure processing to help brand products as a healthy snack option that retains nutrients.
For
Wellness and Fitness
Increasing trend of protein-packed snacks that appeal to active and health-conscious individuals.
For
Baby Food
Offering healthier options for baby foods, using organic and vegan ingredients with cold-pressed production methods.
Workshop question
How could your brand adopt trends within adjacent industries?
Trend signals
Trend signals for Cold-Pressed Snack
Trend score 3.3 out of 10, from popularity 46%, activity 45%, freshness 8%.
Popularity46%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cold-Pressed Snack trend
5 featured examples from Mar 18, 2017 to Mar 19, 2019CategoryLifestyle
Cold-Pressed Protein Bars
The 'RealBar Pea Pumpkin 15g Protein' is Made with Raw Ingredients
The snack industry has an opportunity to develop and market minimal, healthy snacks for on-the-go consumption, prioritizing natural ingredients.
CategoryLifestyle
Chilled Whole Food Bars
The Bright Bar Offers "Cold-Pressed Juice but in Whole Form"
The food and beverage industry can explore the trend of chilled whole food bars to meet the growing demand for healthier and convenient snacking options.
CategoryLifestyle
Coconut-Based Candies
The Nutiva O'Coconut Organic Coconut Treats Have a Natural Recipe
Disruptive innovation opportunity: Develop innovative organic food products and snacks that prioritize health and sustainability.
CategoryLifestyle
Garden Fresh Baby Foods
Pure Spoon Makes Certified Organic and Cold-Pressed Vegan Baby Food
The baby food industry is strategically positioned to explore and adopt new technologies and processes in relation to healthy eating, cold-pressed and plant-based offerings.
CategoryLifestyle
Whey Protein Cookies
Whey 2 Be! Reimagines Classic Chocolate Chip Cookies with Protein
Opportunity for food and beverage companies to develop and market new protein-rich snacks for health-conscious consumers.
