Cold-pressing is no longer exclusive to beverages and natural skincare products
Implications - Cold-pressing, a production process that allows natural products to retain their nutrients, has typically only been associated with natural oils and beverages--however some brands are using the process in the production of their snack products. This allows companies to create automatic associations with health when branding their products, for consumers already aware of the benefits of cold-pressing.
Workshop Question - How could your brand adopt trends within adjacent industries?
Trend Themes
1. Cold-pressed Snacks - Cold-pressing production process is being used to make snack products and brands are using this in their product branding as it is associated with health and nutrient retention.
2. Protein Snacking - Consumers are looking for protein-packed on-the-go snacks and preferred over traditional protein bars.
3. Whole Food Bars - Juice bars are transitioning to whole food bars with high pressure processing (HPP) to retain its natural fibers.
Industry Implications
1. Food and Beverage - Using cold-pressing and high-pressure processing to help brand products as a healthy snack option that retains nutrients.
2. Wellness and Fitness - Increasing trend of protein-packed snacks that appeal to active and health-conscious individuals.
3. Baby Food - Offering healthier options for baby foods, using organic and vegan ingredients with cold-pressed production methods.
