As part of the Starbucks Japan Wonder Project, Starbucks Japan is introducing various beverages that connect consumers to different parts of Japanese culture and its newest addition to the series takes the form of two sesame seed beverages.
The new beverages—the Goma Goma Goma Latte and Frappuccino—are based on ancient calligraphy, as well as "goma," the Japanese word for sesame. This inspiration is most apparent in the Goma Goma Goma Frappuccino, which boasts inky swirls of black sesame sauce in white milk. This pair of drinks from Starbucks Japan offers an exploration of toasty black, white and gold sesame seed flavors.
Previously, Starbucks Japan unveiled a Roasted Green Tea Frappuccino in the Starbucks Japan Wonder Project, which payed homage to Kaga Bo Hojicha green tea from the Kaga Domain.
Key Themes Behind This Trend
- Japanese Cultural Beverages
- Starbucks Japan's 'Goma Goma Goma' drinks explore sesame seeds, connecting consumers to different parts of Japanese culture.
- Exploring Ancient Ingredients
- The Goma Goma Goma beverages are inspired by ancient calligraphy and showcase the flavors of black, white, and gold sesame seeds.
- Innovative Beverage Pairings
- The black sesame-based Goma Goma Goma Frappuccino offers an innovative combination of inky swirls of black sesame sauce in white milk.
Where This Applies
- Food and Beverage
- The introduction of unique sesame seed beverages presents an opportunity for food and beverage companies to explore new flavors and ingredients.
- Cultural Heritage
- The connection between the beverages and Japanese cultural elements opens up possibilities for industries involved in promoting and preserving cultural heritage.
- Gourmet Coffee Chains
- Coffee chains can capitalize on the trend of unconventional beverage pairings by incorporating unique ingredients, like black sesame seeds, into their menu offerings.
