'Joolies' are Repositioning High-Quality Organic Medjool Dates as Tasty Snacks

 - Feb 27, 2019
References: joolies & prnewswire
At Natural Products Expo West, 'Joolies' is emerging as a new organic Medjool date company created in partnership between Venice Brands and the Kohl Family Farm, one of the largest organic Medjool date growers.

Through Joolies, consumers will be able to get their hands on high-quality, hand-picked California superfruits, as the dates from the Kohl Family Farm have never been sold directly to consumers before now. Across hundreds of acres, the California dates are sustainably grown and harvested at their peak, and Joolies is being introduced to connect consumers to this journey.

Although Medjool dates, also called "the king of dates," are often reserved for special occasions or recipes, Joolies is on a mission to reshape consumer perceptions and associate these high-quality dates with snacking—especially as they are rich in natural energy, fiber and won't spike the blood sugar.