Category
Lifestyle
Assisted Choices
Trend cluster
Category
Active
Support
Spine-supporting tools and devices are incorporated into active rituals.
5.8
Trend score
Trend
What is the Active Support trend?
Active Support: The act of providing spinal support is no longer only discussed in reference to the fact that consumers spend most of their time sitting, and is now also being prioritized in activities that require movement. From correcting form to offering support, these offerings are all-encompassing.
Insight
The consumer insight behind the Active Support trend
One of the inevitable consequences of sedentary lifestyles is the impact they have on personal health. Even for consumers who regularly exercise, the majority of the day is spent sitting at work or home. Consumers are increasingly feeling the physical impact of these lifestyles, and seek out products and services that aim to improve their health.
Trend themes
Themes within the Active Support trend
Three behaviours holding the trend together01
Spinal Support during Activity
Products and services are being created that prioritize spinal support during physical activity, due to the negative impact of sedentary lifestyles.
02
Equipment for Core Activation
Workout equipment and accessories are being developed that enhance core activation during exercise and prevent physical strain or pain.
03
Streamlined Deadlift Equipment
Fitness equipment is being designed that optimize the position and posture for the deadlift exercise to avoid injuries or misalignments.
Industry implications
What the Active Support trend means for industry
Where the trend changes the playbookFor
Fitness Equipment Manufacturing
The fitness industry has the opportunity to develop a broad range of products that support the spine and enhance core activation during physical activity.
For
Electric Bike Manufacturing
E-bike manufacturers have the chance to create innovative products that integrate lumbar support and comfort for those who have back pain or issues.
For
Productivity Tools Manufacturing
Productivity or work-related companies have a chance to manufacture products that can address the negative impact of sedentary lifestyles on physical health.
Workshop question
How could your brand employ health-focused support among its customers or employees?
Trend signals
Trend signals for Active Support
Trend score 5.8 out of 10, from popularity 75%, activity 90%, freshness 8%.
Popularity75%
Activity90%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Active Support trend
4 featured examples from May 11, 2017 to Apr 10, 2018CategoryLifestyle
Deadlift Training Equipment
The Rogue Wagon Wheel was Co-Developed with Mark Bell
The Rogue Wagon Wheel is a disruptive innovation opportunity for the fitness equipment industry, providing a new and improved solution for deadlift training.
CategoryLifestyle
Core-Engaging Workout Tools
The 'MARRKO CORE' Workout Gear Targets 29 Muscles
Innovative companies in this industry can research, design and manufacture core-engaging workout gear that will revolutionize strength training capabilities.
CategoryAutos
Spine-Supporting E-Bikes
The 'Behemoth' E-Bike Combines Ergonomics and Eco-Friendly Riding
The development of spine-supporting e-bikes presents opportunities for companies in the urban transportation industry to cater to individuals seeking comfortable and eco-friendly…
CategoryLifestyle
Supportive Core-Activating Belts
The 'CorePro' Workout Belt Prevents Strains Aids Workouts
The fitness equipment industry has opportunities to innovate on functional gear designed to provide targeted support, such as back support and core activation, to meet the growing…
