Spine-supporting tools and devices are incorporated into active rituals
Trend - The act of providing spinal support is no longer only discussed in reference to the fact that consumers spend most of their time sitting, and is now also being prioritized in activities that require movement. From correcting form to offering support, these offerings are all-encompassing.
Insight - One of the inevitable consequences of sedentary lifestyles is the impact they have on personal health. Even for consumers who regularly exercise, the majority of the day is spent sitting at work or home. Consumers are increasingly feeling the physical impact of these lifestyles, and seek out products and services that aim to improve their health.
Insight - One of the inevitable consequences of sedentary lifestyles is the impact they have on personal health. Even for consumers who regularly exercise, the majority of the day is spent sitting at work or home. Consumers are increasingly feeling the physical impact of these lifestyles, and seek out products and services that aim to improve their health.
Workshop Question - How could your brand employ health-focused support among its customers or employees?
