In an attempt to cater towards the needs of its athletic female base, Nike introduced Nike Pants Studio, which is set to open across 5,000 stores this month.
The new service creates individualized attire for each workout, offering women a wider array of comfortable garments to choose from. The studio recognizes the diversity between workouts and the complexity of the athletic body, creating a series of nine workout pants, which offer enhanced mobility. The pants are designed to be compatible with long-distance running, cycling, high-intensity workouts, weight lifting, sprinting, yoga and more.
Each style offers distinctive technical features, which are unique to the specific workout the pant was created for. This brand-wide style expansion, offers athletes an increased opportunity for a comfortable and more personalized workout.