Productionized Emoji

Emoji-themed products become key in selling to younger generations

Implications - The adoption of emojis into the design of typically unrelated products is on the rise, with everything from the fashion industry to grocers employing these visual cues to appeal to consumers. This shift caters to Millennial and Gen Z customers–drawing attention for their familiarity and novelty alike.

Workshop Question - Conceptualize an emoji-branded product that your brand could use to appeal to Millennials and Gen Z.
SCORE 5.7
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39,310 Total Clicks
Oct 18 - Mar 19
New and Mild
TechMarketing
Featured Examples
Valentine's Produce Packaging - Lidl's Fresh Fruit Packaging Features Commonly Used Love Emojis
SCORE 7.1
This Month and Warm 242 Clicks Pub: Feb 19, 19
Valentine's Produce Packaging
Lidl's Fresh Fruit Packaging Features Commonly Used Love Emojis
For Valentine’s Day, global discount supermarket chain Lidl created a fun series of fresh fruit packaging based around popular fruit emojis, which are often used to express loving—and... [More]
Emoji-Inspired Clay Sets - The Play-Doh Poop Troop Play Set Lets Kids Create Over 50 Characters
SCORE 5.8
This Year and Warm 681 Clicks Pub: Oct 5, 18
Emoji-Inspired Clay Sets
The Play-Doh Poop Troop Play Set Lets Kids Create Over 50 Characters
The Play-Doh Poop Troop Play Set has been unveiled by Hasbro as its latest modeling clay kit for kids that is inspired by the wildly popular emoji character for a family friendly albeit toilet humor-... [More]
Emoji-Themed Fashion Campaigns - Loewe's FW19 Campaign Follows Jonathan Anderson's Direction
SCORE 4
This Quarter and Average 189 Clicks Pub: Jan 18, 19
Emoji-Themed Fashion Campaigns
Loewe's FW19 Campaign Follows Jonathan Anderson's Direction
Fashion label LOEWE introduces its Fall/Winter 2019 campaign captured by Steven Meisel, following the creative perspective of Jonathan Anderson—it is entitled ‘Magnified Emotions.’... [More]
Emoji-Themed Peanut Butter Cups - The New Reese's Lovemoji Packages Feature Cheeky Emojis
SCORE 3.9
This Quarter and Mild 124 Clicks Pub: Jan 11, 19
Emoji-Themed Peanut Butter Cups
The New Reese's Lovemoji Packages Feature Cheeky Emojis
If you’re looking to surprise your sweetie this Valentine’s Day (or just treat yourself), you’ll want to pick up a couple of the festive Reese’s Lovemoji packets. Combining... [More]
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