Ketosis-monitoring is made easier with the use of breathalyzers
Trend - New devices that measure and track their ketosis levels are readily available for consumers to better monitor how well they're staying committed to their keto diets, and make adjustments as needed.
Insight - For consumers who take part in restrictive diets or lifestyles, consistency is key in order for them to achieve the health-related results they're looking for. However, the nature of restricted diets means that consumers are prone to slip-ups and indulging when they're trying not to. Products that help motivate consumers as they're going through dietary changes are able to mitigate concerns related to consistency.
Insight - For consumers who take part in restrictive diets or lifestyles, consistency is key in order for them to achieve the health-related results they're looking for. However, the nature of restricted diets means that consumers are prone to slip-ups and indulging when they're trying not to. Products that help motivate consumers as they're going through dietary changes are able to mitigate concerns related to consistency.
Workshop Question - How could your brand empower consumers to meet and maintain their personal goals?
