Category
Lifestyle
Assisted Choices
Trend cluster
Category
Adopted
Yuzu
Yuzu becomes a prominent ingredient in food and skincare industries in North America.
3.7
Trend score
Trend
What is the Adopted Yuzu trend?
Adopted Yuzu: A common ingredient in countries like Japan, the citrus fruit yuzu is increasingly being adapted into products in North America--ranging from beverages and snacks to skincare products. This shift speaks to the growing influence of the Asian market in the various personal rituals that North American consumers are looking to diversify.
Trend themes
Themes within the Adopted Yuzu trend
Three behaviours holding the trend together01
Asian Influence
The increasing popularity of yuzu in North American skincare, snack, and beverage products reflects the growing influence of Asian markets in personal rituals.
02
Floral and Fruit Infusions
The combination of yuzu and elderflower in Stash Tea's newest fruity tea and yuzu-infused coconut water from Trader Joe's exemplify the trend of floral and fruit infusions in the beverage industry.
03
Gut-Friendly Beverages
Happy Inside's canned drinks and their emphasis on Japanese knotweed's contribution to a healthy microbiome reflect a trend toward gut-friendly beverages in the health and wellness industry.
Industry implications
What the Adopted Yuzu trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Yuzu-infused candy and coconut water, as well as non-alcoholic craft beer highlight how yuzu is breaking into the American food and beverage scenes with creative flavor combinations.
For
Beauty and Skincare
The inclusion of yuzu in Desavery's botanical skincare line and the rising adoption of yuzu in beauty products demonstrates the influence of the Japanese fruit in the beauty and skincare industry.
For
Alcohol and Cannabis
The innovation displayed by Wana Brands Yuzu Sour Gummies, and Incroyable by FrogBeer’s use of yuzu in non-alcoholic beer show how yuzu is expanding into the alcohol and cannabis industries, respectively.
Workshop question
How could your brand turn to other geographic regions for product inspiration?
Trend signals
Trend signals for Adopted Yuzu
Trend score 3.7 out of 10, from popularity 56%, activity 45%, freshness 9%.
Popularity56%
Activity45%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Adopted Yuzu trend
7 featured examples from Jun 21, 2018 to Feb 9, 2021CategoryLifestyle
Gut-Friendly Canned Beverages
Happy Inside's Drinks are Bubble-Free and Gut-Friendly
Innovative companies in the functional beverage industry can incorporate gut-friendly natural ingredients for added health benefits for consumers.
CategoryFashion
Biohacking Botanical Skincare
Desavery's Products are Formulated to Boost the Body’s Biochemistry
Opportunity for companies in the beauty and skincare industry to develop biohacking skincare products that enhance the body's biochemistry and improve mood.
CategoryLifestyle
Flavor-Forward Alcohol-Free Beers
Incroyable by FrogBeer Excites Taste Buds Without Alcohol
Craft breweries can create new revenue streams by tapping into the growing demand for non-alcoholic craft beers with rich flavors and textures.
CategoryFashion
Crowdsourced Bath Bomb Scents
Lush's Bath Bomb Release Offers 12 New Scents
The beauty and personal care industry can take advantage of crowdsourced fragrances and personalization of scents to offer consumers unique and customizable products.
CategoryLifestyle
Exotically Flavored Cannabis Candies
The Wana Brands Yuzu Sour Gummies Offer a Consistent Dose
As more states legalize cannabis, there is an opportunity for companies to enter the cannabis edible manufacturing industry and discover unique flavors and formulations.
CategoryLifestyle
Floral Fruit-Infused Teas
Stash Tea's Newest Fruity Tea Features a Pairing of Yuzu and Elderflower
Disruptive innovation opportunity: Introduce new and innovative fruit-infused teas to capture the attention of tea enthusiasts and expand the market for flavored teas.
CategoryLifestyle
Yuzu-Infused Coconut Water
Trader Joe’s Sparkling, Refreshing Coconut Water Features Yuzu Purée
The beverage industry has an opportunity to tap into the demand for healthier, low-sugar drinks with unique flavor options like yuzu-infused coconut water.
