Yuzu becomes a prominent ingredient in food and skincare industries in North America
Implications - A common ingredient in countries like Japan, the citrus fruit yuzu is increasingly being adapted into products in North America--ranging from beverages and snacks to skincare products. This shift speaks to the growing influence of the Asian market in the various personal rituals that North American consumers are looking to diversify.
Workshop Question - How could your brand turn to other geographic regions for product inspiration?
Trend Themes
1. Asian Influence - The increasing popularity of yuzu in North American skincare, snack, and beverage products reflects the growing influence of Asian markets in personal rituals.
2. Floral and Fruit Infusions - The combination of yuzu and elderflower in Stash Tea's newest fruity tea and yuzu-infused coconut water from Trader Joe's exemplify the trend of floral and fruit infusions in the beverage industry.
3. Gut-friendly Beverages - Happy Inside's canned drinks and their emphasis on Japanese knotweed's contribution to a healthy microbiome reflect a trend toward gut-friendly beverages in the health and wellness industry.
Industry Implications
1. Food and Beverage - Yuzu-infused candy and coconut water, as well as non-alcoholic craft beer highlight how yuzu is breaking into the American food and beverage scenes with creative flavor combinations.
2. Beauty and Skincare - The inclusion of yuzu in Desavery's botanical skincare line and the rising adoption of yuzu in beauty products demonstrates the influence of the Japanese fruit in the beauty and skincare industry.
3. Alcohol and Cannabis - The innovation displayed by Wana Brands Yuzu Sour Gummies, and Incroyable by FrogBeer’s use of yuzu in non-alcoholic beer show how yuzu is expanding into the alcohol and cannabis industries, respectively.
