Yuzu becomes a prominent ingredient in food and skincare industries in North America
Implications - A common ingredient in countries like Japan, the citrus fruit yuzu is increasingly being adapted into products in North America--ranging from beverages and snacks to skincare products. This shift speaks to the growing influence of the Asian market in the various personal rituals that North American consumers are looking to diversify.
Workshop Question - How could your brand turn to other geographic regions for product inspiration?
