Loewe's FW19 Campaign Follows Jonathan Anderson's Direction
Fashion label LOEWE introduces its Fall/Winter 2019 campaign captured by Steven Meisel, following the creative perspective of Jonathan Anderson -- it is entitled 'Magnified Emotions.' The shots are printed to be outdoor posters scattered across the urban environments of Paris. The beautifully captured photographs boast exaggerated themes, reflecting the collection's name.
There are large magnified visuals that recall emojis, starring model Julia Nobis -- she showcases dramatic feelings of 'Despair' and 'Hysteria.' The other images take place in a candy-themed setting, starring model Yassime Jaajoui in neutral-toned apparel to contrast against the brightly colored background full of candies. The clothing apparel features hoodies and backpacks, highlighting materials such as webbing, suede, calfskin, heavyweight cotton, and more.
Image Credit: Steven Meisel
There are large magnified visuals that recall emojis, starring model Julia Nobis -- she showcases dramatic feelings of 'Despair' and 'Hysteria.' The other images take place in a candy-themed setting, starring model Yassime Jaajoui in neutral-toned apparel to contrast against the brightly colored background full of candies. The clothing apparel features hoodies and backpacks, highlighting materials such as webbing, suede, calfskin, heavyweight cotton, and more.
Image Credit: Steven Meisel
Trend Themes
1. Emoji-themed Fashion - The trend of incorporating emojis into fashion campaigns presents opportunities for brands to connect with younger, tech-savvy consumers.
2. Exaggerated Themes - The use of exaggerated themes in fashion photography allows for bold and eye-catching visuals that can capture consumers' attention.
3. Candy-themed Settings - Creating candy-themed settings in fashion campaigns can create a whimsical and playful atmosphere, appealing to consumers' sense of nostalgia.
Industry Implications
1. Fashion - The fashion industry can explore the use of emojis and exaggerated themes in their campaigns to attract a younger demographic.
2. Advertising - The advertising industry can experiment with incorporating candy-themed settings in their campaigns to create a visually appealing and memorable experience for consumers.
3. Photography - Photographers can explore the use of exaggerated themes and visuals inspired by emojis to create unique and captivating fashion campaign images.
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