Category
Lifestyle
Assisted Choices
Trend cluster
Category
Convenient
Cleanse
Grab-and-go packaged soups serve as a convenient cleanse.
4.2
Trend score
Trend
What is the Convenient Cleanse trend?
Convenient Cleanse: Detoxifying soup cleanses are making a comeback to assist those who want to improve their nutritional intake. These conveniently-packed beverages have natural ingredients that aid with digestion and inflammation all in a convenient format.
Insight
The consumer insight behind the Convenient Cleanse trend
For the busy consumer, finding ways to stick to their aspired diet can be challenging. Elevating the format of a widely-known diet hack encourages them to stick to their health-conscious decisions, raising the likelihood of success and helping them reach their full potential.
Trend themes
Themes within the Convenient Cleanse trend
Three behaviours holding the trend together01
Soup Cleanses
Detoxifying soup cleanses are becoming more popular among health-conscious consumers, offering convenience and natural ingredients that aid with digestion and inflammation.
02
Superfood Ingredients
Food brands are highlighting the health benefits of superfood ingredients like turmeric, beetroot, and carrot in their soup products, appealing to those looking for both nutrition and taste.
03
Convenient Packaging
Brands are innovating with convenient, heat-to-eat packaging for their soup products, making it easier for consumers to consume soup on the go.
Industry implications
What the Convenient Cleanse trend means for industry
Where the trend changes the playbookFor
Health Food Industry
The focus on natural and organic ingredients that offer health benefits in soup products is disrupting traditional processed food sales and creating opportunities for new, health-focused food brands.
For
Packaging Industry
The demand for heat-to-eat and portable soup packaging is disrupting conventional soup packaging methods and creating new opportunities for innovative packaging solutions.
For
Wellness Industry
The trend towards soup cleanses and the use of superfood ingredients is disrupting the wellness industry and creating opportunities for new soup products that address specific health needs.
Workshop question
How can you incorporate convenience in your product/service?
Trend signals
Trend signals for Convenient Cleanse
Trend score 4.2 out of 10, from popularity 73%, activity 44%, freshness 8%.
Popularity73%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Convenient Cleanse trend
4 featured examples from Mar 15 to May 31, 2019CategoryLifestyle
Nutritious Heatable Bottle Soups
The RE:NOURISH Soups Can be Warmed Up Right in the Bottle
RE:NOURISH offers the food and beverage industry a chance to supply consumers with convenient and healthy soups that solve a long-standing inconvenience.
CategoryLifestyle
Detoxifying Soup Cleanses
Glow Foods' Soup Cleanse Boasts Turmeric, Beetroot and Carrot Blends
Wellness food brands can create more innovative soup cleanse products that incorporate superfood ingredients to meet the needs of health-conscious consumers.
CategoryLifestyle
Beautifying Soup Cleanses
Urban Remedy's Soups Aim to Detoxify and Boost Immunity
Opportunity for disruptive innovation in the health and wellness industry through the development and marketing of nutrient-rich soup cleanse products.
CategoryLifestyle
Wholesome Beetroot Soups
Yorkshire Provender's Beetroot Soup Boasts Fresh Vegetable Ingredients
Food and beverage companies can explore the use of beetroot in their products to cater to health-conscious consumers seeking nutritious and flavorful choices.
