ASDA's Extra Special Melts Offer an Alternative to Meat Patty Melts
Laura McQuarrie — February 21, 2019 — Lifestyle
References: groceries.asda & livekindly.co
UK supermarket chain ASDA is now offering an entirely plant-based patty melt as an alternative to similar options that are traditionally paired with meat and cheese. These alternative melts features patties formed from spinach, shredded beetroot, balsamic vinegar and sunflower seeds, which are used to sandwich sections of dairy-free cheese—made from a coconut oil base that aims to replicate goat's cheese. Each of the ASDA Extra Special Beetroot & Spinach Melts provides a source of fiber and more than five grams of plant-based protein.
Like ASDA, a number of food retailers in the UK are upping the amount of plant-based products that they sell not just for vegans and vegetarians but also curious meat eaters who are willing to try new options.
Like ASDA, a number of food retailers in the UK are upping the amount of plant-based products that they sell not just for vegans and vegetarians but also curious meat eaters who are willing to try new options.
Trend Themes
1. Plant-based Alternatives - ASDA's introduction of plant-based patty melts showcases the growing trend of offering vegan and vegetarian alternatives to traditional meat and cheese options.
2. Dairy-free Cheese - The use of dairy-free cheese made from coconut oil presents an innovation opportunity for companies to create more realistic and delicious alternatives to traditional dairy-based cheese.
3. Catering to Curious Meat Eaters - Food retailers increasing their selection of plant-based products to cater to curious meat eaters highlights a trend of expanding the target market for vegan and vegetarian options.
Industry Implications
1. Supermarkets - Supermarket chains like ASDA are at the forefront of incorporating plant-based alternatives into their offerings, opening up opportunities for other grocery retailers to follow suit.
2. Food Manufacturing - The growing demand for plant-based alternatives, such as dairy-free cheese, presents an opportunity for food manufacturers to develop and market innovative products that cater to a wider range of dietary preferences.
3. Restaurant and Food Service - Restaurants and food service providers can capitalize on the trend of offering plant-based alternatives by creating innovative menu items that appeal to both vegans and curious meat eaters.
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