Category
Lifestyle
Assisted Choices
Trend cluster
Category
Recovery
Tea
Brands incorporate recovery-focused ingredients into their tea products and branding.
4.3
Trend score
Trend
What is the Recovery Tea trend?
Recovery Tea: Brands that offer tea-based beverages are prioritizing "recovery" in the branding and benefits their products have to offer--whether that's pre or post-exercise, or for those experiencing jetlag. Such items cater to consumers who prioritize well-rounded, holistic approaches to wellness and self-care.
Insight
The consumer insight behind the Recovery Tea trend
Consumers want to live full, balanced and active lives, however, doing so can sometimes necessitate downtime in order to physically recover. From this, the need for convenient and reliable products that enable them to bounce back quickly arises. To the busy consumer, solutions that can be seamlessly integrated into their routine enable them to live life to the fullest.
Trend themes
Themes within the Recovery Tea trend
Three behaviours holding the trend together01
Wellness Recovery
Brands are prioritizing wellness recovery in their tea-based beverage branding and product benefits, which cater to consumers who prioritize well-rounded, holistic approaches to wellness and self-care.
02
Functional Beverages
Functional antioxidant drinks and hemp-infused hydration are examples of how the food and beverage industry is offering consumers convenient nutrition to effortlessly combat the effects of free radicals and boost recovery.
03
Themed Tea Sets
Creating themed tea sets like workout teas and luxurious master-blended tea sets offer unique opportunities to appeal to niche markets that prioritize health, fitness, and luxury experiences.
Industry implications
What the Recovery Tea trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry's focus on functional benefits, wellness recovery, and unique themed gift sets provide ample opportunity for companies to innovate by blending different trends for new consumers.
For
Luxury Goods
Luxurious master-blended tea sets curated by prestigious locations and packaged to suit different lifestyles open up opportunities for luxury goods companies to offer unique, personalized brand experiences.
For
Fitness and Wellness
Workout-themed teas and wellness-focused beverage branding cater to consumers who prioritize a holistic approach to their physical and mental well-being and offer opportunities to create specific products and services to meet their needs.
Workshop question
How could your brand market an added benefit to its existing product/service?
Trend signals
Trend signals for Recovery Tea
Trend score 4.3 out of 10, from popularity 58%, activity 63%, freshness 8%.
Popularity58%
Activity63%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Asia-Pacific
Evidence
Examples of the Recovery Tea trend
4 featured examples from Sep 7, 2018 to Mar 20, 2019CategoryLifestyle
Luxurious Master-Blended Tea Sets
The Tealeaves Gift Sets are Perfect for the Holiday Season
Disruptive innovation opportunity: Introduce tea gift sets as a premium, high-end gourmet food and beverage option.
CategoryLifestyle
Workout-Themed Tea Sets
David's Tea Created a Set of Workout Teas to Support Physical Activity
The tea industry can take advantage of this trend by creating other wellness-themed tea sets and expanding their offerings to cater to health-conscious consumers who also prioriti…
CategoryLifestyle
Antioxidant-Rich Berry Beverages
ax-water's Berry-Infused Water Provides Functional Benefits
Beverage companies can capitalize on the increasing demand for functional and healthier drink options by incorporating aronia berries into their product line.
CategoryLifestyle
Hydrating Hemp Drinks
PLNT's Iced Tea and Fruit Water Beverages Contain an Active Hemp Extract
The beverage industry can capitalize on the disruptive innovation opportunity of creating hydrating hemp drinks infused with active hemp extract.
