Brands incorporate recovery-focused ingredients into their tea products and branding
Trend - Brands that offer tea-based beverages are prioritizing "recovery" in the branding and benefits their products have to offer--whether that's pre or post-exercise, or for those experiencing jetlag. Such items cater to consumers who prioritize well-rounded, holistic approaches to wellness and self-care.
Insight - Consumers want to live full, balanced and active lives, however, doing so can sometimes necessitate downtime in order to physically recover. From this, the need for convenient and reliable products that enable them to bounce back quickly arises. To the busy consumer, solutions that can be seamlessly integrated into their routine enable them to live life to the fullest.
Insight - Consumers want to live full, balanced and active lives, however, doing so can sometimes necessitate downtime in order to physically recover. From this, the need for convenient and reliable products that enable them to bounce back quickly arises. To the busy consumer, solutions that can be seamlessly integrated into their routine enable them to live life to the fullest.
Workshop Question - How could your brand market an added benefit to its existing product/service?
Trend Themes
1. Wellness Recovery - Brands are prioritizing wellness recovery in their tea-based beverage branding and product benefits, which cater to consumers who prioritize well-rounded, holistic approaches to wellness and self-care.
2. Functional Beverages - Functional antioxidant drinks and hemp-infused hydration are examples of how the food and beverage industry is offering consumers convenient nutrition to effortlessly combat the effects of free radicals and boost recovery.
3. Themed Tea Sets - Creating themed tea sets like workout teas and luxurious master-blended tea sets offer unique opportunities to appeal to niche markets that prioritize health, fitness, and luxury experiences.
Industry Implications
1. Food and Beverage - The food and beverage industry's focus on functional benefits, wellness recovery, and unique themed gift sets provide ample opportunity for companies to innovate by blending different trends for new consumers.
2. Luxury Goods - Luxurious master-blended tea sets curated by prestigious locations and packaged to suit different lifestyles open up opportunities for luxury goods companies to offer unique, personalized brand experiences.
3. Fitness and Wellness - Workout-themed teas and wellness-focused beverage branding cater to consumers who prioritize a holistic approach to their physical and mental well-being and offer opportunities to create specific products and services to meet their needs.
