Brands incorporate recovery-focused ingredients into their tea products and branding
Trend - Brands that offer tea-based beverages are prioritizing "recovery" in the branding and benefits their products have to offer--whether that's pre or post-exercise, or for those experiencing jetlag. Such items cater to consumers who prioritize well-rounded, holistic approaches to wellness and self-care.
Insight - Consumers want to live full, balanced and active lives, however, doing so can sometimes necessitate downtime in order to physically recover. From this, the need for convenient and reliable products that enable them to bounce back quickly arises. To the busy consumer, solutions that can be seamlessly integrated into their routine enable them to live life to the fullest.
Insight - Consumers want to live full, balanced and active lives, however, doing so can sometimes necessitate downtime in order to physically recover. From this, the need for convenient and reliable products that enable them to bounce back quickly arises. To the busy consumer, solutions that can be seamlessly integrated into their routine enable them to live life to the fullest.
Workshop Question - How could your brand market an added benefit to its existing product/service?
