GT's Living Foods recently introduced 'Dream Catcher,' a line of CBD beverage "wellness water," as its newest beverage offering alongside its kombucha and Cannabliss cannabidiol-infused kombucha line.
The initial Dream Catcher flavors that are available include Blood Rose—a combination of blood orange and rose water—Cucumber Basil, Orange Elderflower and Ginger Lemongrass. Each 10-ounce bottle boasts 25 grams of cannabidiol, or CBD, and will be sold where CBD can be found, with the exception of dispensaries. These wellness water products nourish with plant-based essences and raw apple cider vinegar but contain no sugar.
New CBD beverages are quickly being introduced to consumers, who now seem educated and eager to experience how high-quality CBD has the potential to add value to their health and well-being journey.
Why This Trend Is Growing
- CBD Beverage Boom
- The rise of CBD-infused beverages is an opportunity for businesses to capitalize on the growing interest in CBD as a wellness and lifestyle ingredient.
- Plant-based Wellness
- Plant-based wellness products such as CBD-infused beverages offer consumers a healthier alternative to traditional drinks and an opportunity for innovators to disrupt the beverage industry.
- Niche Functional Beverages
- Functional beverages with specialized, targeted ingredients such as CBD are an opportunity for businesses to stand out in a crowded market and appeal to health-conscious consumers.
Industries Being Reshaped
- Beverage Industry
- With demand for health-focused drinks on the rise, the beverage industry can benefit from investing in or developing CBD-infused offerings.
- Natural Health and Wellness Industry
- The natural health and wellness industry has a significant opportunity to tap into consumer interest in CBD-infused products, particularly those with plant-based ingredients.
- Cannabis Industry
- As regulators continue to ease restrictions around cannabis, the cannabis industry can leverage consumer interest in CBD-infused products and expand offerings beyond traditional strains and concentrates.
