The visual experience of drinking a beverage plays an important role in the overall enjoyment, which is why one company created a line of glassware dubbed 'ICEGOLD,' which offers the consumer a barely there glass to highlight the color and vibrancy of the drink it's holding.
The company behind these devices, Gaiwan, also creates organic, loose leaf tea. Each tea flavour from this brand features a unique flavour and color -- this colouring served as the inspiration behind the brands minimalist glassware line. The brand's goal is to "enhance every drinking experience by visually highlighting the content while moving the container to the background."
These versatile glasses are perfect for both hold and cold beverages.
What Makes This Trend Stand Out
- Minimalist Glassware
- Opportunity for disruptive innovation in glassware design by creating minimalist and barely there glasses that highlight the color and vibrancy of the drink.
- Visual Experience
- Opportunity for disruptive innovation in enhancing the visual experience of drinking beverages through design elements like color, transparency, and aesthetics.
- Versatile Glassware
- Opportunity for disruptive innovation in creating versatile glassware that can be used for both hot and cold beverages, offering convenience and practicality.
Sectors Adopting This
- Glassware Design
- Opportunity for disruptive innovation in the glassware design industry by creating minimalist and visually appealing glassware for enhancing drinking experiences.
- Beverage Packaging
- Opportunity for disruptive innovation in beverage packaging by designing containers that visually highlight the content while providing an enjoyable drinking experience.
- Tea Industry
- Opportunity for disruptive innovation in the tea industry by incorporating unique flavors and colors into tea products, inspiring the creation of complementary glassware designs.
