Countless tea products are formulated and branded with the health-conscious consumer in mind but David's Tea created a unique way of appealing to active consumers with its Workout Teas.
The Workout Teas include five loose leaf blends that can be enjoyed either hot or chilled to support various physical pursuits. While Serenity Now is described as being a solution for any "pre-training jitters," the wellness-themed tea set also includes options that are refreshing, hydrating, restorative and packed with vitamins. Across the tea products are ingredients like apple, strawberries, carrots, pineapple and beetroot, which pack plenty of flavor.
The set of colorful tea packets are packaged in a reusable pouch, along with a branded sweatband to support intense activities.
Key Themes Behind This Trend
- Workout Teas
- The trend of functional beverages presents an opportunity for other companies to create teas that support physical activity.
- Multi-purpose Food and Beverage Products
- The trend of food and beverage products that serve multiple purposes provides an opportunity for other companies to create products that support active lifestyles.
- Branded Sports Accessories
- Branding sports accessories, like David's Tea including a branded sweatband, presents an opportunity for other companies to increase brand visibility and customer loyalty.
Where This Applies
- Tea Industry
- The tea industry can take advantage of this trend by creating other wellness-themed tea sets and expanding their offerings to cater to health-conscious consumers who also prioritize physical activity.
- Functional Beverage Industry
- The functional beverage industry can take advantage of this trend by creating more products like workout teas that are designed to support physical activity in unique ways.
- Sports Accessories Industry
- The sports accessories industry can take advantage of this trend by creating more branded accessories to support physical activity, leading to increased brand visibility, customer loyalty and profitability.
