Instant noodles are an inexpensive and convenient meal option that many consumers around the world opt for on a daily basis, so the new Pot Noodle Asian Street Style noodles have been developed to enhance the flavor experience.
The new prepackaged noodle lineup includes four flavor options including Malaysian Laksa, Thai Red Curry, Vietnamese Beef Pho and Japanese Miso Noodle Soup. As the names suggest, the noodles are all inspired by traditional recipes from various Asian countries to offer consumers a convenient way to enjoy them without heading to a local restaurant.
Brand Lead for Mini Meals at Unilever UK & Ireland Lena Portchmouth spoke on the Pot Noodle Asian Street Style noodles saying, "New Asian Street Style not only gives consumers a choice of tasty rice noodle recipes for lunch, it also taps into the growing desire for healthier food choices, which don’t compromise on taste. We’re giving fans a taste of Asia in one handy pot, what’s not to love?”