Fast food chains resonate with their consumers through scented products
Implications - The QSR space is putting a spin on how they leave a lasting impression with their customers by coming out with food-scented house-hold items. With Millennials and other younger generations intrigued by unique out-of-the-ordinary branded products, brands are launching these items with the intention of gaining supporting off odd fandom.
Workshop Question - What element of your product/service can you gear towards appealing to a younger audience?
Trend Themes
1. Scented Products as Branding Strategies - QSR companies are turning unique scented products into off odd fandom.
2. Nostalgia Marketing - Companies are tapping into consumers’ memories to evoke emotions and create hype around their products.
3. Eco-friendly Products - Products using recycled materials and/or claiming to be environmentally conscious are becoming more common.
Industry Implications
1. Food and Beverage - Companies within QSR industry can incorporate scented products and eco-friendly packaging to enhance customer experiences
2. Retail Industry - Retail companies can develop products tapping into nostalgia and unique scents that will generate buzz around their offerings.
3. Hospitality Industry - Hospitality industry companies can leverage unique guest experiences through branded scented items that evoke powerful emotions.
