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Fragrant QSR

Fast food chains resonate with their consumers through scented products

Implications - The QSR space is putting a spin on how they leave a lasting impression with their customers by coming out with food-scented house-hold items. With Millennials and other younger generations intrigued by unique out-of-the-ordinary branded products, brands are launching these items with the intention of gaining supporting off odd fandom.

Workshop Question - What element of your product/service can you gear towards appealing to a younger audience?

SCORE 7.2

Popularity

Activity

Freshness

Megatrends

Patterns

4 Featured, 29 Examples: 21,870 Total Clicks

Date Range: May 18 - Mar 19

Trending: This Month and Average

Consumer Insight Topics: Marketing Lifestyle

Featured Examples

Scented Eco Firelogs - The KFC 11 Herbs & Spices Firelog Replicates the Aroma of Fried Chicken

SCORE 7.8

This Year and Hot 635 Clicks Pub: Dec 13, 18

Scented Eco Firelogs

The KFC 11 Herbs & Spices Firelog Replicates the Aroma of Fried Chicken

Over the years, fast food chain KFC has introduced a range of unusual fried chicken-scented products, including everything from nail polish and lotion to bath salts, candles and Valentine’s... [More]

Fast Food-Scented Candles - 'The Maccas Run' Candle Smells Just Like a Trip to McDonald's

SCORE 8.2

This Month and Hot 358 Clicks Pub: Mar 18, 19

Fast Food-Scented Candles

'The Maccas Run' Candle Smells Just Like a Trip to McDonald's

If you’re the kind of person who thinks there’s no better smell than that of a fresh bag of takeout, you’ll want to pick up ‘The Maccas Run’ candle. Created by the... [More]

SCORE 5.6

This Quarter and Warm 366 Clicks Pub: Jan 23, 19

QSR Sauce-Scented Candles

The KFC Gravy Scented Candle is Being Given Away by the Brand

The KFC Gravy Scented Candle has been shown off by the brand in the UK and Ireland as a product that will only be available to avid fans of the QSR company. The candle is part of a contest that will... [More]

Meaty Limited-Edition Candles - The A.1. Meat Scented Candles Come in Three Delicious Scents

SCORE 5.1

This Year and Warm 377 Clicks Pub: May 30, 18

Meaty Limited-Edition Candles

The A.1. Meat Scented Candles Come in Three Delicious Scents

The A.1. Meat Scented Candles have been announced by the sauce brand as a new lineup of home decor products for guys that are perfect as Father’s Day presents. The limited-edition candles are... [More]