Fast food chains resonate with their consumers through scented products
Implications - The QSR space is putting a spin on how they leave a lasting impression with their customers by coming out with food-scented house-hold items. With Millennials and other younger generations intrigued by unique out-of-the-ordinary branded products, brands are launching these items with the intention of gaining supporting off odd fandom.
Workshop Question - What element of your product/service can you gear towards appealing to a younger audience?
Trend Themes
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Scented Products as Branding Strategies — QSR companies are turning unique scented products into off odd fandom.
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Nostalgia Marketing — Companies are tapping into consumers’ memories to evoke emotions and create hype around their products.
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Eco-friendly Products — Products using recycled materials and/or claiming to be environmentally conscious are becoming more common.
Industry Implications
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Food and Beverage — Companies within QSR industry can incorporate scented products and eco-friendly packaging to enhance customer experiences
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Retail Industry — Retail companies can develop products tapping into nostalgia and unique scents that will generate buzz around their offerings.
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Hospitality Industry — Hospitality industry companies can leverage unique guest experiences through branded scented items that evoke powerful emotions.
