Category
Lifestyle
Assisted Choices
Trend cluster
Category
Fragrant
QSR
Fast food chains resonate with their consumers through scented products.
4.2
Trend score
Trend
What is the Fragrant QSR trend?
Fragrant QSR: The QSR space is putting a spin on how they leave a lasting impression with their customers by coming out with food-scented house-hold items. With Millennials and other younger generations intrigued by unique out-of-the-ordinary branded products, brands are launching these items with the intention of gaining supporting off odd fandom.
Trend themes
Themes within the Fragrant QSR trend
Three behaviours holding the trend together01
Scented Products as Branding Strategies
QSR companies are turning unique scented products into off odd fandom.
02
Nostalgia Marketing
Companies are tapping into consumers’ memories to evoke emotions and create hype around their products.
03
Eco-Friendly Products
Products using recycled materials and/or claiming to be environmentally conscious are becoming more common.
Industry implications
What the Fragrant QSR trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Companies within QSR industry can incorporate scented products and eco-friendly packaging to enhance customer experiences
For
Retail Industry
Retail companies can develop products tapping into nostalgia and unique scents that will generate buzz around their offerings.
For
Hospitality Industry
Hospitality industry companies can leverage unique guest experiences through branded scented items that evoke powerful emotions.
Workshop question
What element of your product/service can you gear towards appealing to a younger audience?
Trend signals
Trend signals for Fragrant QSR
Trend score 4.2 out of 10, from popularity 70%, activity 46%, freshness 8%.
Popularity70%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Fragrant QSR trend
4 featured examples from May 31, 2018 to Mar 18, 2019CategoryEco
Scented Eco Firelogs
The KFC 11 Herbs & Spices Firelog Replicates the Aroma of Fried Chicken
Fast food chains can explore the creation of scented products to extend their brand experience beyond food.
CategoryPop Culture
Fast Food-Scented Candles
'The Maccas Run' Candle Smells Just Like a Trip to McDonald's
Disruptive innovation opportunity: Introducing innovative and unconventional home fragrance products to enhance the ambiance of living spaces.
CategoryArt & Design
QSR Sauce-Scented Candles
The KFC Gravy Scented Candle is Being Given Away by the Brand
QSRs can offer unique and memorable promotions like the KFC Gravy Scented Candle to differentiate themselves from competitors and generate brand loyalty among fans.
CategoryMarketing
Meaty Limited-Edition Candles
The A.1. Meat Scented Candles Come in Three Delicious Scents
The home decor industry can explore the creation of unconventional scented candles, like meat fragrances, to cater to a diverse range of consumer preferences.
