Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

KFC and Village Vanguard Launched a Uniquely Scented Bath Salt

KFC Japan collaborated with novelty store chain Village Vanguard on an unusually scented bath salt. The fried chicken-scented bath powder is packaged in a pouch that resembles a drumstick, which is packaged in a branded red and white box.

The novelty bath product will only be available to 100 people chosen by lottery as part of a limited-time social media campaign. Those who wish to get their hands on the unconventionally scented bath salts are invited to follow KFC Japan's official account, as well as share and tweet using a specific campaign hashtag. Lucky winners will also receive a coupon to get KFC's Secret Combination Pack at a discounted price.

KFC previously entered the world of beauty and personal care products with the introduction of edible flavored nail polish and a fried chicken-scented body lotion.