Over the years, fast food chain KFC has introduced a range of unusual fried chicken-scented products, including everything from nail polish and lotion to bath salts, candles and Valentine's Day cards—its newest offering is a festive one that takes the form of the KFC 11 Herbs & Spices Firelog.
True to its name, the KFC 11 Herbs & Spices Firelog is formulated to replicate the aroma of the Colonel's Original Recipe fried chicken. The hearth-warming winter product is an eco-friendly item from Enviro-Log, made from 100% recycled materials that offer a cleaner burn as compared to wood.
As one's sense of smell is inherently linked to memory, KFC notes that the "KFC 11 Herbs & Spices Firelogs are best experienced alongside a KFC $20 Fill Up."
What Makes This Trend Stand Out
- Scented Products
- Opportunity for creating scented products that replicate the aromas of various foods or other desired scents.
- Eco-friendly Alternatives
- Opportunity to develop eco-friendly alternatives to traditional products, such as firelogs made from recycled materials.
- Multisensory Marketing
- Opportunity to leverage the sense of smell in marketing campaigns to create memorable experiences.
Sectors Adopting This
- Fast Food
- Fast food chains can explore the creation of scented products to extend their brand experience beyond food.
- Eco-friendly Products
- Manufacturers of eco-friendly products can innovate in the firelog industry by creating cleaner and sustainable alternatives.
- Advertising and Marketing
- Advertising and marketing agencies can tap into the potential of multisensory marketing by incorporating scent-based experiences.
