HUMAN MADE and KFC Work on a Collaborative Range of Apparel

 - Nov 14, 2018
References: hbx & hypebeast
Japanese fashion label HUMAN MADE works in conjunction with fast-food label KFC on a new capsule that surround the idea of fried chicken-inspired streetwear pieces. The duo looks to KFC's archival aesthetics for inspiration when approaching the design process. Whilst fusing retro branding elements of KFC, the apparel selection also ensures that the structures are true to HUMAN MADE as well. This dives into the quality of the materials and the intricate details that are incorporated.

The capsule is comprised of 11 pieces in total, mimicking KFC's spice and herb quantity count of the original secret recipe. The range features graphic tees, bags, accessories, hoodies, jackets, and headwear that are adorned in the fast food chain's retro motifs and textural accents.