Japanese fashion label HUMAN MADE works in conjunction with fast-food label KFC on a new capsule that surround the idea of fried chicken-inspired streetwear pieces. The duo looks to KFC's archival aesthetics for inspiration when approaching the design process. Whilst fusing retro branding elements of KFC, the apparel selection also ensures that the structures are true to HUMAN MADE as well. This dives into the quality of the materials and the intricate details that are incorporated.
The capsule is comprised of 11 pieces in total, mimicking KFC's spice and herb quantity count of the original secret recipe. The range features graphic tees, bags, accessories, hoodies, jackets, and headwear that are adorned in the fast food chain's retro motifs and textural accents.
What's Driving This Trend
- Fried Chicken-inspired Streetwear
- Opportunity for innovative collaborations between fashion and food brands to create unique and quirky apparel collections.
- Archival Aesthetics in Fashion Design
- Potential for fashion brands to draw inspiration from nostalgic branding elements of iconic companies to create new and retro-styled apparel.
- Quality Materials and Intricate Details in Apparel
- Rise in demand for fashion brands to focus on using high-quality materials and incorporating intricate details in their apparel designs to enhance consumer experience.
Who This Affects Most
- Fashion
- Opportunity for fashion brands to tap into unusual collaborations with unrelated industries to create unique and attention-grabbing collections.
- Food and Beverage
- Potential for food and beverage companies to explore partnerships with fashion brands to promote their brand image through unique apparel collaborations.
- Marketing and Branding
- Rise in demand for marketing and branding agencies that specialize in developing collaborative campaigns between fashion and food/beverage brands to create buzz and drive consumer engagement.
