HUMAN MADE is tapping Krispy Kreme for its new collection, highlighting brand founder NIGO’s inherent foodie nature. The charming collection boasts apparel styles like a factory jacket, sweatshirt, and T-shirt that are all printed with the HUMAN MADE logo, clip art doughnut imagery, and ‘Krispy Kreme’ inscribed inside. Elsewhere in the collection are adorable key charms, pin badges, and cushions.
The HUMAN MADE heart emblem with the doughnut imprint's name within is shown on the back of the factory jacket in the company's signature green and red color scheme. The collection will officially debut on February 1st, and the duo will celebrate its release with an event at the Krispy Kreme Donut Shibuya Cine Tower store.
Image Credit: HUMAN MADE, <a rel='nofollow' href='https://hypebeast.com/2023/1/human-made-krispy-kreme-jacket-tee-release-date'>hypebeast</a>, <a rel='nofollow' href='https://humanmade.jp/blogs/news/human-made-krispy-kreme-doughnuts-2023'>humanmade.jp</a>
Key Themes Behind This Trend
- Foodie-themed Fashion
- Fashion brands are partnering with food companies to create clothing collections with prints and logos inspired by popular food and snacks, creating opportunities for cross-promotion and alternative revenue streams.
- Branded Fashion Collaborations
- Increasing collaborations between established fashion brands and other companies, such as food and beverage or technology, are becoming more popular and present opportunities for expanding brand awareness and reaching new customer demographics.
- Nostalgic Advertising
- Incorporating retro and nostalgic branding elements in marketing campaigns can create an emotional connection with consumers and draw attention to brands or products in a crowded marketplace.
Where This Applies
- Fashion
- Fashion brands are partnering with food and beverage companies to create product lines that promote both industries and offer alternative revenue streams.
- Food and Beverage
- Food and beverage companies are collaborating with fashion brands to create merchandise lines that promote their products and expand their brand reach to a wider demographic.
- Marketing and Advertising
- Nostalgic advertising and cross-promotion campaigns between different industries can create unique marketing opportunities and connect with consumers in new and engaging ways.
