The hospitality industry adopts biometric security functions
Trend - The use of biometrics in the travel industry is no longer restricted to airport security, with a wide range of brands now adopting biometric means of authentication in order to enhance security, allow access, or provide information to travelers.
Insight - Consumers are becoming more aware of the various ways in which their security may be at risk. In the height of social media, questions and conversations surrounding data privacy become commonplace. Ironically, anyone on social media is willingly sharing parts of their identity in a public space, and sharing personal data on the back-end of those sites; consumers are now hyper-aware of the need to draw boundaries when it comes to the types of information they're willing to share, creating a greater need for security measures elsewhere in their lives.
Insight - Consumers are becoming more aware of the various ways in which their security may be at risk. In the height of social media, questions and conversations surrounding data privacy become commonplace. Ironically, anyone on social media is willingly sharing parts of their identity in a public space, and sharing personal data on the back-end of those sites; consumers are now hyper-aware of the need to draw boundaries when it comes to the types of information they're willing to share, creating a greater need for security measures elsewhere in their lives.
Workshop Question - Where could your brand adopt biometric security functions?
Trend Themes
1. Biometric Security - The use of biometrics in the travel industry is now adopted by a wide range of brands, with various applications to enhance security, allow access, or provide information to travelers.
2. AI Machine Learning and Body Scanners - New AI body scanners utilize machine learning algorithms, facial recognition and proprietary millimeter wave sensors to make airport screenings faster, more efficient, and provide advanced security measures.
3. Smart Luggage - Trackable luggage with Smart Locks and removable battery packs deliver exceptional security for avid travelers for both business and pleasure.
Industry Implications
1. Hospitality - With the use of biometric security, AI and machine learning, as well as smart room technology, the hospitality industry can provide a more personalized, efficient and secure travel experience.
2. Travel - With the trend toward biometric and AI technologies, travelers can feel more secure while experiencing streamlined boarding processes and enhanced personalized experiences.
3. Luggage and Travel Accessories - Smart luggage and travel accessories, such as antitheft backpacks equipped with biometric locks, can enhance security and make travel more convenient, which is especially important during Covid-19 pandemic
