Category
World
Layered Getaways
Trend cluster
Category
Biometric
Hospitality
The hospitality industry adopts biometric security functions.
4.8
Trend score
Trend
What is the Biometric Hospitality trend?
Biometric Hospitality: The use of biometrics in the travel industry is no longer restricted to airport security, with a wide range of brands now adopting biometric means of authentication in order to enhance security, allow access, or provide information to travelers.
Insight
The consumer insight behind the Biometric Hospitality trend
Consumers are becoming more aware of the various ways in which their security may be at risk. In the height of social media, questions and conversations surrounding data privacy become commonplace. Ironically, anyone on social media is willingly sharing parts of their identity in a public space, and sharing personal data on the back-end of those sites; consumers are now hyper-aware of the need to draw boundaries when it comes to the types of information they're willing to share, creating a greater need for security measures elsewhere in their lives.
Trend themes
Themes within the Biometric Hospitality trend
Three behaviours holding the trend together01
Biometric Security
The use of biometrics in the travel industry is now adopted by a wide range of brands, with various applications to enhance security, allow access, or provide information to travelers.
02
AI Machine Learning and Body Scanners
New AI body scanners utilize machine learning algorithms, facial recognition and proprietary millimeter wave sensors to make airport screenings faster, more efficient, and provide advanced security measures.
03
Smart Luggage
Trackable luggage with Smart Locks and removable battery packs deliver exceptional security for avid travelers for both business and pleasure.
Industry implications
What the Biometric Hospitality trend means for industry
Where the trend changes the playbookFor
Hospitality
With the use of biometric security, AI and machine learning, as well as smart room technology, the hospitality industry can provide a more personalized, efficient and secure travel experience.
For
Travel
With the trend toward biometric and AI technologies, travelers can feel more secure while experiencing streamlined boarding processes and enhanced personalized experiences.
For
Luggage and Travel Accessories
Smart luggage and travel accessories, such as antitheft backpacks equipped with biometric locks, can enhance security and make travel more convenient, which is especially important during Covid-19 pandemic
Workshop question
Where could your brand adopt biometric security functions?
Trend signals
Trend signals for Biometric Hospitality
Trend score 4.8 out of 10, from popularity 74%, activity 60%, freshness 9%.
Popularity74%
Activity60%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Biometric Hospitality trend
6 featured examples from Jul 5, 2018 to Sep 6, 2020CategoryWorld
Biometric Antitheft Travel Packs
The 'LockPack' is Fitted with Fingerprint Locks for Security
The travel and tourism industry can offer these innovative travel bags as an extra security measure for tourists to ensure a safe and worry-free travel experience.
CategoryWorld
Trackable Smart Lock Luggage
The Plevo B-One and D-One Series Bags Come in Four Sizes
The integration of trackable smart lock technology in luggage can revolutionize security practices, providing disruptive innovation opportunities in the travel and tourism industr…
CategoryMarketing
Biometric Travel Discovery Tools
Seeker by Le Club AccorHotels Offers Next-Gen Travel Suggestions
The Seeker tool by Le Club AccorHotels demonstrates the potential of biometric technology to enhance personalized travel experiences within the hospitality industry.
CategoryBusiness
Biometric Flight Check-Ins
Spirit Airlines is Testing Biometric Check-Ins in a Chicago Airport
Biometric check-ins can significantly improve the operation efficiency, security, and reputation of airlines.
CategoryWorld
Next-Gen Tech Hotels
Alibaba's Flyzoo Future Hotel Offers Biometric Entry & In-Suite Assistants
The hospitality industry can gain a competitive edge by adopting biometric entry and AI-powered services for guests.
CategoryWorld
AI Body Scanners
The Evolv Edge Uses Modern Tech to Ensure Airport Security
Opportunity for disruptive innovation in the airport industry by incorporating AI body scanners to streamline security screenings and improve overall customer experience.
