CoverGirl's Simply Ageless Line Boasts Versatile Products for All Women
Riley von Niessen — January 14, 2019 — Fashion
With the Simply Ageless Collection from CoverGirl relaunching in stores across Canada this season, Trend Hunter attended an insightful panel discussion involving new Canadian spokesperson and famed media personality Sangita Patel, CoverGirl and model Maye Musk, and the brand’s impactful CMO, Ukonwa Ojo.
During the discussion, panelists considered the impact ageing has had on them and the ideal of beauty women are so often presented with, how the industry is evolving to be more inclusive, and just how much further there is to go. The primary focus of the discussion between the panelists focused on representation in the beauty world, and how CoverGirl, and other brands working towards the same end, have responded to consumer demand with more diversity in their shade ranges, advertising campaigns, and more.
Following the panel discussion, models joined CoverGirl makeup pros Veronica Chu and Amélie Ducharme on stage to show off the “wrinkle defying” foundations that are available in two different formulas, as well as the collection’s new sponge tip concealer. Afterwards, Ducharme offered a few tips on how women of all ages could implement the latest beauty trends into their daily looks, such as the bold single shade eyeshadow look that’s often seen in editorials.
The Simply Ageless Collection is available now from major retailers, as well as on the CoverGirl website.
During the discussion, panelists considered the impact ageing has had on them and the ideal of beauty women are so often presented with, how the industry is evolving to be more inclusive, and just how much further there is to go. The primary focus of the discussion between the panelists focused on representation in the beauty world, and how CoverGirl, and other brands working towards the same end, have responded to consumer demand with more diversity in their shade ranges, advertising campaigns, and more.
Following the panel discussion, models joined CoverGirl makeup pros Veronica Chu and Amélie Ducharme on stage to show off the “wrinkle defying” foundations that are available in two different formulas, as well as the collection’s new sponge tip concealer. Afterwards, Ducharme offered a few tips on how women of all ages could implement the latest beauty trends into their daily looks, such as the bold single shade eyeshadow look that’s often seen in editorials.
The Simply Ageless Collection is available now from major retailers, as well as on the CoverGirl website.
Trend Themes
1. Inclusive Beauty - Beauty brands are evolving to be more inclusive, responding to consumer demand with more diversity in their shade ranges, advertising campaigns, and more.
2. Age-defying Makeup - The relaunch of CoverGirl's Simply Ageless Collection highlights the growing trend of age-defying makeup, with new products boasting to defy wrinkles.
3. Bold Single Shade Eyeshadow - Beauty pros are recommending the bold single shade eyeshadow look, as seen in editorials, as a new way for women of all ages to implement the latest beauty trends.
Industry Implications
1. Beauty - The beauty industry is evolving to be more inclusive and age-defying, responding to consumer demand for more diverse and effective products.
2. Fashion and Beauty Media - Influential media personalities such as Sangita Patel are sparking conversations around representation in the beauty world, highlighting the need for more inclusive marketing strategies, such as CoverGirl's Simply Ageless Collection.
3. Retail - Major retailers are stocking up on CoverGirl's relaunched Simply Ageless Collection, catering to the growing demand for age-defying makeup with versatile products for all women.
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