Hawaiian cuisine is increasingly inspiring food and beverage brands
Trend - Hawaiian cuisine is inspiring more food and beverage brands across North America, including hybrid options adopted by large and fast food brands. This inspiration comes as consumers increasingly seek out global food experiences, along with the automatic association with health that Hawaiian cuisine inspires.
Insight - As the Internet helps to globalize societal perspectives, consumers are becoming increasingly interested in different cultures and the assorted ways they approach food. Food is the perfect avenue for cultural exploration as flavor creates a fairly authentic, yet easy method of learning about the unfamiliar.
Insight - As the Internet helps to globalize societal perspectives, consumers are becoming increasingly interested in different cultures and the assorted ways they approach food. Food is the perfect avenue for cultural exploration as flavor creates a fairly authentic, yet easy method of learning about the unfamiliar.
Workshop Question - Consider a popular regional trend or ritual that your brand could take inspiration from?
Trend Themes
1. Global Cuisine Inspiration - The rising global interest in different cultures and their approach to food is inspiring food and beverage brands to create more globally inspired cuisine options, with a focus on creating authentic and culturally diverse flavors.
2. Natural Beverage Alternatives - The natural beverage market is on the rise due to increased demand for beverages made with natural ingredients and less sugar and artificial sweeteners, creating an opportunity for brands to respond with new offerings that align with consumers' health preferences.
3. Exotic Flavor Combinations - Exotic flavor combinations, such as those inspired by Hawaiian cuisine, are becoming increasingly popular in food and beverage products, creating an opportunity for brands to experiment with new taste pairings and ingredients for unique and exciting taste experiences.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can leverage these trends through developing unique, health-focused cuisine offerings that appeal to consumers' adventurous tastes and global curiosity.
2. Natural Beverage Industry - The natural beverage industry can capitalize on the trend towards natural ingredients and less sugar by creating different beverages with natural ingredients and alternative sweeteners to attract consumers looking for healthier beverage options.
3. Craft Beer Industry - The craft beer industry can experiment with new and exotic flavor combinations and draw inspiration from other cultures, like Hawaiian cuisine, to create unique and distinctive brews that appeal to consumers looking for adventurous taste experiences.
