Category
Lifestyle
Assisted Choices
Trend cluster
Category
Hawaiian
Inspiration
Hawaiian cuisine is increasingly inspiring food and beverage brands.
1.1
Trend score
Trend
What is the Hawaiian Inspiration trend?
Hawaiian Inspiration: Hawaiian cuisine is inspiring more food and beverage brands across North America, including hybrid options adopted by large and fast food brands. This inspiration comes as consumers increasingly seek out global food experiences, along with the automatic association with health that Hawaiian cuisine inspires.
Insight
The consumer insight behind the Hawaiian Inspiration trend
As the Internet helps to globalize societal perspectives, consumers are becoming increasingly interested in different cultures and the assorted ways they approach food. Food is the perfect avenue for cultural exploration as flavor creates a fairly authentic, yet easy method of learning about the unfamiliar.
Trend themes
Themes within the Hawaiian Inspiration trend
Three behaviours holding the trend together01
Global Cuisine Inspiration
The rising global interest in different cultures and their approach to food is inspiring food and beverage brands to create more globally inspired cuisine options, with a focus on creating authentic and culturally diverse flavors.
02
Natural Beverage Alternatives
The natural beverage market is on the rise due to increased demand for beverages made with natural ingredients and less sugar and artificial sweeteners, creating an opportunity for brands to respond with new offerings that align with consumers' health preferences.
03
Exotic Flavor Combinations
Exotic flavor combinations, such as those inspired by Hawaiian cuisine, are becoming increasingly popular in food and beverage products, creating an opportunity for brands to experiment with new taste pairings and ingredients for unique and exciting taste experiences.
Industry implications
What the Hawaiian Inspiration trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The food and beverage industry can leverage these trends through developing unique, health-focused cuisine offerings that appeal to consumers' adventurous tastes and global curiosity.
For
Natural Beverage Industry
The natural beverage industry can capitalize on the trend towards natural ingredients and less sugar by creating different beverages with natural ingredients and alternative sweeteners to attract consumers looking for healthier beverage options.
For
Craft Beer Industry
The craft beer industry can experiment with new and exotic flavor combinations and draw inspiration from other cultures, like Hawaiian cuisine, to create unique and distinctive brews that appeal to consumers looking for adventurous taste experiences.
Workshop question
Consider a popular regional trend or ritual that your brand could take inspiration from?
Trend signals
Trend signals for Hawaiian Inspiration
Trend score 1.1 out of 10, from popularity 11%, activity 13%, freshness 8%.
Popularity11%
Activity13%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Hawaiian Inspiration trend
5 featured examples from Mar 23, 2017 to Mar 26, 2019CategoryLifestyle
Bottled Herbal Hawaiian Teas
Shaka Tea is Made with Monk Fruit and Natural Ingredients
Beverage companies can tap into the demand for natural, sugar-free, and flavored tea options by developing new products that cater to health-conscious consumers.
CategoryLifestyle
Hefty Hawaiian-Style Sandwiches
Arby's is Offering Up Three New King’s Hawaiian Sandwiches
Fast-food chains can explore the creation of hearty and unique sandwiches to cater to customers looking for substantial meal options.
CategoryLifestyle
Charbroiled Pineapple Sandwiches
The New Hawaiian Charbroiled Chicken Sandwich Features Pineapple
Disruptive innovation opportunity: Introduce healthier and more sustainable menu options to cater to the changing dietary preferences of consumers.
CategoryLifestyle
Tropical Sour Ales
Upslope Brewing Co.'s Newest Creation Combines Four Sour Brewing Projects
The craft beer industry can benefit from the trend of creating tropical fruit sour ales by offering unique and innovative options that attract new customers and differentiate them…
CategoryLifestyle
Internationally Inspired Entrees
Evol's Single-Serve Meals Boast Flavors from Around the World
There is an opportunity to disrupt the frozen food market by offering globally-inspired, authentic meals that are convenient and made with real ingredients.
