Hawaiian cuisine is increasingly inspiring food and beverage brands
Trend - Hawaiian cuisine is inspiring more food and beverage brands across North America, including hybrid options adopted by large and fast food brands. This inspiration comes as consumers increasingly seek out global food experiences, along with the automatic association with health that Hawaiian cuisine inspires.
Insight - As the Internet helps to globalize societal perspectives, consumers are becoming increasingly interested in different cultures and the assorted ways they approach food. Food is the perfect avenue for cultural exploration as flavor creates a fairly authentic, yet easy method of learning about the unfamiliar.
Insight - As the Internet helps to globalize societal perspectives, consumers are becoming increasingly interested in different cultures and the assorted ways they approach food. Food is the perfect avenue for cultural exploration as flavor creates a fairly authentic, yet easy method of learning about the unfamiliar.
Workshop Question - Consider a popular regional trend or ritual that your brand could take inspiration from?
