Nitrogen-infused beverages outside of coffee and soda are on the rise
Trend - Brands in the beverage industry have taken note of the popularity of nitrogen-infused coffees and sodas, and are adapting the ingredient into their own beverages–a shift that can be observed in everything from horchata to Thai tea.
Insight - As North American consumers continue their preference for "foodie" culture and exploring various cuisines and beverages, flavor is no longer the only aspect of dining that they prioritize. Components like presentation, texture and general experience are now almost as important for consumers when they're considering what to eat or drink. Because of these expanded preferences, brands are having to adapt and take a more all-encompassing approach when it comes to the food and beverage items they offer, even in the CPG space.
Insight - As North American consumers continue their preference for "foodie" culture and exploring various cuisines and beverages, flavor is no longer the only aspect of dining that they prioritize. Components like presentation, texture and general experience are now almost as important for consumers when they're considering what to eat or drink. Because of these expanded preferences, brands are having to adapt and take a more all-encompassing approach when it comes to the food and beverage items they offer, even in the CPG space.
Workshop Question - How could your brand take an all-encompassing approach to its customers' retail or product experience?
