Diversified Nitro

Nitrogen-infused beverages outside of coffee and soda are on the rise

Implications - Brands in the beverage industry have taken note of the popularity of nitrogen-infused coffees and sodas, and are adapting the ingredient into their own beverages–whether that includes horchata or Thai tea. These beverages indicate a growing interest in not just enhanced flavor in the process of food consumption, but in texture and general experience.

Workshop Question - How could your brand adapt popular or rising trends in adjacent industries?
SCORE 6
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34,651 Total Clicks
Sep 18 - Mar 19
Just New and Mild
LifestyleDrinking
Featured Examples
Chocolatey Cold Foam Drinks - Starbucks is Debuting a Cold Foam Dark Cocoa Nitro Drink This Fall
SCORE 5.4
This Year and Warm 1,028 Clicks Pub: Sep 20, 18
Chocolatey Cold Foam Drinks
Starbucks is Debuting a Cold Foam Dark Cocoa Nitro Drink This Fall
While fall at Starbucks tends to be dominated by the return of the Pumpkin Spice Latte, now the brand is changing things up with the debut of the new Cold Foam Dark Cocoa Nitro drink. Capitalizing... [More]
Nitrogen-Infused Thai Teas - B Sweet Makes Its Ready-to-Drink Nitro Tea in a Can with Oat Milk
SCORE 6.3
This Week and Warm 88 Clicks Pub: Mar 21, 19
Nitrogen-Infused Thai Teas
B Sweet Makes Its Ready-to-Drink Nitro Tea in a Can with Oat Milk
Los Angeles’ B Sweet exhibited the newest addition to its collection of coffee and tea in a can at Natural Products Expo West. The all-new Nitro Thai Tea is one of the most popular flavors at... [More]
Canned Coconut Milk Lattes - Bold Brew's New Line Pairs Nitro Cold Brew Coffee with Coconut Milk
SCORE 3.9
This Year and Mild 220 Clicks Pub: Sep 13, 18
Canned Coconut Milk Lattes
Bold Brew's New Line Pairs Nitro Cold Brew Coffee with Coconut Milk
At Natural Products Expo East, Bold Brew Coffee will be sharing its new line of nitrogen-infused cold brew coffee with coconut milk, which are packaged in slim cans for on-the-go enjoyment. These... [More]
Nitrogen-Infused Soft Drinks - Nitro Pepsi Takes Cues from Smooth Nitro Craft Beer & Coffee
SCORE 6.3
This Quarter and Warm 213 Clicks Pub: Jan 26, 19
Nitrogen-Infused Soft Drinks
Nitro Pepsi Takes Cues from Smooth Nitro Craft Beer & Coffee
Craft beer drinkers and coffee lovers have become fairly familiar with nitrogen-infused beverages over the last few years and now, Pepsi is introducing what it calls the first-ever nitrogen-infused... [More]
Horchata Cold Brew Cans - Cuvée Coffee's Newest Cold Brew is Infused with Cinnamon and Vanilla
SCORE 4.9
This Year and Average 191 Clicks Pub: Sep 4, 18
Horchata Cold Brew Cans
Cuvée Coffee's Newest Cold Brew is Infused with Cinnamon and Vanilla
Alongside making Nitro Black Coffee and Nitro Hemp Oil Coffee, Cuvée Coffee is now producing a Nitro Horchata Cold Brew that offers yet another creative take on the popular coffee shop beverage.... [More]
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