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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,508 more

Diversified Nitro

Nitrogen-infused beverages outside of coffee and soda are on the rise

Trend - Brands in the beverage industry have taken note of the popularity of nitrogen-infused coffees and sodas, and are adapting the ingredient into their own beverages–a shift that can be observed in everything from horchata to Thai tea.

Insight - As North American consumers continue their preference for "foodie" culture and exploring various cuisines and beverages, flavor is no longer the only aspect of dining that they prioritize. Components like presentation, texture and general experience are now almost as important for consumers when they're considering what to eat or drink. Because of these expanded preferences, brands are having to adapt and take a more all-encompassing approach when it comes to the food and beverage items they offer, even in the CPG space.
Workshop Question - How could your brand take an all-encompassing approach to its customers' retail or product experience?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 48 Examples:
53,047 Total Clicks
Date Range:
Sep 18 — Mar 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Chocolatey Cold Foam Drinks
Chocolatey Cold Foam Drinks
Starbucks is Debuting a Cold Foam Dark Cocoa Nitro Drink This Fall
While fall at Starbucks tends to be dominated by the return of the Pumpkin Spice Latte, now the brand is changing things up with the debut of the new Cold Foam Dark Cocoa Nitro drink. Capitalizing... MORE
Nitrogen-Infused Thai Teas
Nitrogen-Infused Thai Teas
B Sweet Makes Its Ready-to-Drink Nitro Tea in a Can with Oat Milk
Los Angeles’ B Sweet exhibited the newest addition to its collection of coffee and tea in a can at Natural Products Expo West. The all-new Nitro Thai Tea is one of the most popular flavors at... MORE
Canned Coconut Milk Lattes
Canned Coconut Milk Lattes
Bold Brew's New Line Pairs Nitro Cold Brew Coffee with Coconut Milk
At Natural Products Expo East, Bold Brew Coffee will be sharing its new line of nitrogen-infused cold brew coffee with coconut milk, which are packaged in slim cans for on-the-go enjoyment. These... MORE
play_circle_filled Nitrogen-Infused Soft Drinks
Nitrogen-Infused Soft Drinks
Nitro Pepsi Takes Cues from Smooth Nitro Craft Beer & Coffee
Craft beer drinkers and coffee lovers have become fairly familiar with nitrogen-infused beverages over the last few years and now, Pepsi is introducing what it calls the first-ever nitrogen-infused... MORE
Horchata Cold Brew Cans
Horchata Cold Brew Cans
Cuvée Coffee's Newest Cold Brew is Infused with Cinnamon and Vanilla
Alongside making Nitro Black Coffee and Nitro Hemp Oil Coffee, Cuvée Coffee is now producing a Nitro Horchata Cold Brew that offers yet another creative take on the popular coffee shop beverage.... MORE
Velvety Smooth Nitro Beers
Velvety Smooth Nitro Beers
The BrewDog Jet Black Heart Has a Rich Mouthfeel and Vanilla Flavor
The BrewDog Jet Black Heart nitro beer has been announced by the brewery as a new format for the brew that will offer consumers a different taste and texture experience. Available on nitro and in... MORE

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