Soup Wellness

Soups are re-positioned as an easy shortcut to better health

Implications - Following the lead of many other goods, soup products are undergoing a re-positioning to align with the desires of wellness-focused consumers. Re-branded as an efficient way to get key nutrients, this approach by food brands to highlight and even increase the nutritional value of soup speaks to a broader opportunity to give long-established goods a wellness makeover.

Workshop Question - How could you re-position an existing product or service to align with consumers' wellness goals?
SCORE 7.4
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11,392 Total Clicks
Dec 18 - Mar 19
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Featured Examples
Soup Detox Kits - The Juico Souping Soup Detox Program Offers Nutritious Liquid Diet Essentials
SCORE 8.5
This Week and Hot 181 Clicks Pub: Mar 19, 19
Soup Detox Kits
The Juico Souping Soup Detox Program Offers Nutritious Liquid Diet Essentials
Wellness-focused food brand Juico—best known for its selection of cold-pressed juices, handcrafted salads and energy-boosting snacks—recently unveiled its signature Juico Souping Soup... [More]
Detoxifying Soup Cleanses - Glow Foods' Soup Cleanse Boasts Turmeric, Beetroot and Carrot Blends
SCORE 8.3
This Week and Hot 149 Clicks Pub: Mar 19, 19
Detoxifying Soup Cleanses
Glow Foods' Soup Cleanse Boasts Turmeric, Beetroot and Carrot Blends
Glow Foods’ detoxifying Soup Cleanse bundle consists of five delicious and nutritious soup flavors. These include a Brilliant Beet, a Carrot Apple Spice, a Turmeric Sweet Potato Vichyssoisse,... [More]
Beautifying Soup Cleanses - Urban Remedy's Soups Aim to Detoxify and Boost Immunity
SCORE 7.6
This Month and Hot 163 Clicks Pub: Mar 15, 19
Beautifying Soup Cleanses
Urban Remedy's Soups Aim to Detoxify and Boost Immunity
Urban Remedy’s soup cleanse products aim to beautify and detoxify the body while aiding with digestion and inflammation.  Enriched with natural ingredients like raw veggies and ayurvedic... [More]
Wholesome Beetroot Soups - Yorkshire Provender's Beetroot Soup Boasts Fresh Vegetable Ingredients
SCORE 7.3
This Week and Warm 89 Clicks Pub: Mar 19, 19
Wholesome Beetroot Soups
Yorkshire Provender's Beetroot Soup Boasts Fresh Vegetable Ingredients
Yorkshire Provender’s Beetroot Soup with Horseradish is a heat-to-eat product that is ready to enjoy in under 5 minutes. The food brand’s organically sourced recipe consists of beetroot,... [More]
Hearty Free-From Prepackaged Soups - The Boulder Organic Chicken Noodle Soup is Easy to Heat and Eat
SCORE 4.8
This Year and Average 234 Clicks Pub: Dec 12, 18
Hearty Free-From Prepackaged Soups
The Boulder Organic Chicken Noodle Soup is Easy to Heat and Eat
The Boulder Organic Chicken Noodle Soup has been unveiled by the brand as a new healthier version of the quintessential comfort food that supports the shift towards more wholesome food varieties... [More]
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