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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,501 more

Soup Wellness

Soups are re-positioned as an easy shortcut to better health

Implications - Following the lead of many other goods, soup products are undergoing a re-positioning to align with the desires of wellness-focused consumers. Re-branded as an efficient way to get key nutrients, this approach by food brands to highlight and even increase the nutritional value of soup speaks to a broader opportunity to give long-established goods a wellness makeover.
Workshop Question - How could you re-position an existing product or service to align with consumers' wellness goals?
5 Featured, 27 Examples:
19,357 Total Clicks
Date Range:
Dec 18 — Mar 19
Consumer Insight Topics:

Featured Examples

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