Category
Lifestyle
Assisted Choices
Trend cluster
Category
Soup
Wellness
Soups are re-positioned as an easy shortcut to better health.
3.6
Trend score
Trend
What is the Soup Wellness trend?
Soup Wellness: Following the lead of many other goods, soup products are undergoing a re-positioning to align with the desires of wellness-focused consumers. Re-branded as an efficient way to get key nutrients, this approach by food brands to highlight and even increase the nutritional value of soup speaks to a broader opportunity to give long-established goods a wellness makeover.
Trend themes
Themes within the Soup Wellness trend
Three behaviours holding the trend together01
Wellness Makeover of Soups
Food brands are re-positioning soups as nutrient-rich, healthy options in response to consumer demand.
02
Soup Cleanses for Detox and Beauty
Soup cleanses are using natural, organic ingredients to detox and beautify the body, often with traditional remedies such as turmeric and Ayurvedic herbs.
03
Convenient, Healthy, and Delicious Soup Products
Food brands are offering easy-to-prepare, free-from, plant-based, and organically sourced soups that are both nutritious and flavorful.
Industry implications
What the Soup Wellness trend means for industry
Where the trend changes the playbookFor
Food and Beverages Industry
Food and beverage companies can capitalize on the growing consumer demand for healthier, organic, and nutrient-rich soup products.
For
Beauty and Wellness Industry
The beauty and wellness industry can incorporate beetroot into its products due to its skin-improving effects and use soup cleanses as a way to detox the body and beautify from within.
For
Packaged Food Industry
The packaged food industry can bring a wide range of convenient, free-from, and healthy soup products to market that appeal to vegetarian, vegan, and health-conscious consumers.
Workshop question
How could you re-position an existing product or service to align with consumers' wellness goals?
Trend signals
Trend signals for Soup Wellness
Trend score 3.6 out of 10, from popularity 63%, activity 37%, freshness 8%.
Popularity63%
Activity37%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Soup Wellness trend
5 featured examples from Dec 12, 2018 to Mar 20, 2019CategoryLifestyle
Soup Detox Kits
The Juico Souping Soup Detox Program Offers Nutritious Liquid Diet Essentials
Wellness and food brands can innovate with liquid diet and wellness-focused products to cater to health-conscious consumers.
CategoryLifestyle
Detoxifying Soup Cleanses
Glow Foods' Soup Cleanse Boasts Turmeric, Beetroot and Carrot Blends
Wellness food brands can create more innovative soup cleanse products that incorporate superfood ingredients to meet the needs of health-conscious consumers.
CategoryLifestyle
Beautifying Soup Cleanses
Urban Remedy's Soups Aim to Detoxify and Boost Immunity
Opportunity for disruptive innovation in the health and wellness industry through the development and marketing of nutrient-rich soup cleanse products.
CategoryLifestyle
Hearty Free-From Prepackaged Soups
The Boulder Organic Chicken Noodle Soup is Easy to Heat and Eat
The packaged food industry can capitalize on the trend towards healthier and more convenient food options, by creating more free-from and easy-to-prepare products.
CategoryLifestyle
Wholesome Beetroot Soups
Yorkshire Provender's Beetroot Soup Boasts Fresh Vegetable Ingredients
Food and beverage companies can explore the use of beetroot in their products to cater to health-conscious consumers seeking nutritious and flavorful choices.
