Post-Gym Consumption

Brands focus on post-recovery drinks that help hydrate and rejuvenate

Implications - With the rise of fitness culture, consumers are increasingly putting more emphasize and investment into their health and wellness routines. With that, brands are responding with products like beverages that call out benefits directly tied to activities like working out. Focusing on electrolytes, hydration and vitamin intake, these examples not only speak to the growing desire for products that provide functional benefits, but that also speak to specific lifestyle habits and rituals of consumers.

Workshop Question - What core challenges does your consumer face during their day-to-day rituals? How can you help provide solutions in that space?
SCORE 7.5
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23,752 Total Clicks
Apr 18 - Mar 19
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Featured Examples
Workout-Themed Tea Sets - David's Tea Created a Set of Workout Teas to Support Physical Activity
SCORE 8.8
Recent and V. Hot 635 Clicks Pub: Mar 20, 19
Workout-Themed Tea Sets
David's Tea Created a Set of Workout Teas to Support Physical Activity
Countless tea products are formulated and branded with the health-conscious consumer in mind but David’s Tea created a unique way of appealing to active consumers with its Workout Teas. The... [More]
Health-Focused Sparkling Beverages - Cardiovascular Sparkling Water is a Unique Drink for Well-Being
SCORE 7.7
This Year and Hot 1,277 Clicks Pub: Apr 3, 18
Health-Focused Sparkling Beverages
Cardiovascular Sparkling Water is a Unique Drink for Well-Being
There are now many sparkling beverages on the market that have been introduced as better-for-you, flavorful alternatives to soda, but ‘Cardiovascular Sparkling Water’ from Infuse Your... [More]
Thirst-Quenching Post-Workout Beers - The Harpoon Rec. League Beer Helps You Hydrate and Recover
SCORE 5.7
This Year and Warm 404 Clicks Pub: Oct 18, 18
Thirst-Quenching Post-Workout Beers
The Harpoon Rec. League Beer Helps You Hydrate and Recover
Drinking a beer after a workout is common practice amongst many athletes, so the Harpoon Rec. League beer has been brewed with this in mind to offer consumers an alternative way to hydrate. The... [More]
Clean Performance Drinks - Blacktop's Low-Calorie Drink Delivers Electrolytes Without Sugar
SCORE 4.5
This Year and Average 235 Clicks Pub: Oct 23, 18
Clean Performance Drinks
Blacktop's Low-Calorie Drink Delivers Electrolytes Without Sugar
Blacktop sets itself apart in the sports drink category by providing a performance water product for the active Millennial that is rich in electrolytes and made without sugar or excess calories.... [More]
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