Category
Business
Assisted Conversion
4.9
Trend score
Trend
What is the Revamped Gift Shop trend?
Revamped Gift Shop: Gift shops are being elevated by brands in a range of industries, providing experiences that are more educational, interactive, or interesting than the typical gift shop space offers. Such transformations come as customers require experiential incentives to remain and purchase in a retail space.
Insight
The consumer insight behind the Revamped Gift Shop trend
With the rise of e-commerce, many previously niche markets have become saturated, leaving consumers with decision fatigue. With a myriad of options, consumers are turning to brands that go beyond traditional retail interactions and offer engaging experiences that they feel emotionally invested in. Brands that provide these meaningful interactions for consumers are more likely to win consumer loyalty and influence their purchasing decisions.
Trend themes
Themes within the Revamped Gift Shop trend
Three behaviours holding the trend together01
Experiential Retail
Gift shops are being transformed to provide experiences that are more engaging than the typical gift shop space offers.
02
Online-to-Offline Activations
Companies that exist primarily online are attempting to captivate audiences by staging online-to-offline activations as a means of expanding their reach.
03
Virtual Reality Experiences
Retailers are offering virtual reality experiences to create a theme park-like atmosphere and emotionally connect with guests.
Industry implications
What the Revamped Gift Shop trend means for industry
Where the trend changes the playbookFor
Hospitality
Hospitality industries are revamping hotel gift shops to provide guests with unique shopping experiences.
For
Museums and Galleries
Museums and galleries are collaborating with crowdfunding platforms to showcase innovative products and bring them closer to consumers.
For
Retail
Retailers are going beyond traditional retail interactions and offering engaging experiences that consumers feel emotionally invested in.
Workshop question
Conceptualize a gift shop space that would offer your customers an elevated experience.
Trend signals
Trend signals for Revamped Gift Shop
Trend score 4.9 out of 10, from popularity 58%, activity 80%, freshness 8%.
Popularity58%
Activity80%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Revamped Gift Shop trend
5 featured examples from Apr 28, 2017 to Jun 21, 2019CategoryArt & Design
Striking Art Gift Shops
Pierre Yovanovitch is Generous with the Color Palette for This Project
The art and design retail industry can capitalize on the trend of creating striking art gift shops to enhance the customer experience and attract more visitors.
CategoryArt & Design
Candy Shop Art Exhibits
Chrome Heart's Art Basel Exhibition Features a Candy Shop
Retailers can explore opportunities to integrate retail spaces with immersive and interactive experiences to enhance customer engagement.
CategoryMarketing
Gift Shop VR Experiences
The DreamWorks Gift Shops Hosts VR Experiences With Walmart
Retailers can leverage VR experiences to attract and engage customers, driving sales and foot traffic.
CategoryBusiness
Crowdfunded Museum Merchandise
The New Museum is Selling Kickstarter Projects in Its Gift Shop
Collaborating with crowdfunding platforms allows museums to diversify their merchandise offerings while supporting innovative projects.
CategoryLifestyle
Contemporary Hotel Gift Shops
Arlo Hotels Works with Fancy to Create a Unique Shopping Experience
The hospitality industry can learn from Arlo Hotels' and Fancy's collaboration by incorporating globally sourced retail experiences into the guest experience.
