Category
Lifestyle
Assisted Choices
Trend cluster
Category
Package-Free
Shampoo
Mainstream brands adopt package-free shampoo formulations.
6.0
Trend score
Trend
What is the Package-Free Shampoo trend?
Package-Free Shampoo: Shampoos that come in bar or stick form are on the rise, in part inspired by the popularity of mainstream natural brands like Lush. These items grow in popularity as consumers' expectations for how they, and the brands they purchase from, impact the environment.
Insight
The consumer insight behind the Package-Free Shampoo trend
As consumers become increasingly conscientious about the impact of their purchasing habits, they are prioritizing brands that make it easy for them to commit to a sustainable lifestyle. With the amount of consumers who prioritize sustainable living increasing, consumers are expecting greater accessibility to eco-conscious products for everyday purchases.
Trend themes
Themes within the Package-Free Shampoo trend
Three behaviours holding the trend together01
Package-Free Shampoo
Consumers are prioritizing brands that make it easy for them to commit to a sustainable lifestyle, expecting greater accessibility to eco-conscious products for everyday purchases.
02
Waterless Cleansing Solutions
Conscious brands and consumers are making an effort to switch to waterless cleansing solutions in order to address the global water shortage.
03
Vegan Protein Shampoos
Vegan protein shampoos, with ingredients such as aquafaba, offer a unique alternative to traditional protein shampoos made with eggs.
Industry implications
What the Package-Free Shampoo trend means for industry
Where the trend changes the playbookFor
Sustainability
With the rise of package-free and sustainable hair care solutions, the sustainability industry is set for continued growth.
For
Personal Care
Innovative hair care solutions such as waterless cleansing swatches and vegan protein shampoos are changing the face of the personal care industry.
For
Creative Consultancy
Persuasion Arts & Sciences demonstrates the potential of creative consultancy firms to build sustainable and innovative brands that tackle real-world problems.
Workshop question
Where does your brand most impact the environment? How could it take steps to mitigate negative environmental consequences?
Trend signals
Trend signals for Package-Free Shampoo
Trend score 6.0 out of 10, from popularity 91%, activity 80%, freshness 8%.
Popularity91%
Activity80%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Package-Free Shampoo trend
4 featured examples from Nov 20, 2018 to Mar 21, 2019CategoryEco
Waterless Cleansing Swatches
DS3 Clean is Introducing Next-Gen Versions of Soap, Shampoo & More
The personal care industry can offer more waterless products and multi-tasking formulations like DS3 Clean's swatches to cater to consumers' desire for more environmentally consci…
CategorySocial Good
Salon-Quality Hair Bars
HiBAR Shampoo and Conditioner Products are Plastic and Sulfate-Free
The beauty and personal care industry can tap into the trend of plastic-free hair products and offer sustainable alternatives to traditional packaging.
CategoryEco
Vegan Protein Shampoos
Lush Cosmetics' Package-Free Shampoos are Made with Aquafaba
The cosmetics industry has the opportunity to develop more innovative, vegan and package-free products that cater to consumers needs.
CategoryFashion
Detoxifying Shampoo Sticks
Cut by Fred's Solid Shampoo is a Non-Slippery Shampoo Bar Alternative
Disruptive innovation opportunity to revolutionize the packaging and format of shampoo products.
