Mainstream brands adopt package-free shampoo formulations
Implications - Shampoos that come in bar or stick form are on the rise, in part inspired by the popularity of mainstream natural brands like Lush. These items grow in popularity as consumers' expectations for how they, and the brands they purchase from, impact the environment–prioritizing those that are turning to innovative environmental solutions.
Workshop Question - Where does your brand most impact the environment? How could it take steps to mitigate negative environmental consequences?