Mainstream brands adopt package-free shampoo formulations
Trend - Shampoos that come in bar or stick form are on the rise, in part inspired by the popularity of mainstream natural brands like Lush. These items grow in popularity as consumers' expectations for how they, and the brands they purchase from, impact the environment.
Insight - As consumers become increasingly conscientious about the impact of their purchasing habits, they are prioritizing brands that make it easy for them to commit to a sustainable lifestyle. With the amount of consumers who prioritize sustainable living increasing, consumers are expecting greater accessibility to eco-conscious products for everyday purchases.
Insight - As consumers become increasingly conscientious about the impact of their purchasing habits, they are prioritizing brands that make it easy for them to commit to a sustainable lifestyle. With the amount of consumers who prioritize sustainable living increasing, consumers are expecting greater accessibility to eco-conscious products for everyday purchases.
Workshop Question - Where does your brand most impact the environment? How could it take steps to mitigate negative environmental consequences?
