Mainstream brands adopt package-free shampoo formulations
Trend - Shampoos that come in bar or stick form are on the rise, in part inspired by the popularity of mainstream natural brands like Lush. These items grow in popularity as consumers' expectations for how they, and the brands they purchase from, impact the environment.
Insight - As consumers become increasingly conscientious about the impact of their purchasing habits, they are prioritizing brands that make it easy for them to commit to a sustainable lifestyle. With the amount of consumers who prioritize sustainable living increasing, consumers are expecting greater accessibility to eco-conscious products for everyday purchases.
Insight - As consumers become increasingly conscientious about the impact of their purchasing habits, they are prioritizing brands that make it easy for them to commit to a sustainable lifestyle. With the amount of consumers who prioritize sustainable living increasing, consumers are expecting greater accessibility to eco-conscious products for everyday purchases.
Workshop Question - Where does your brand most impact the environment? How could it take steps to mitigate negative environmental consequences?
Trend Themes
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Package-free Shampoo — Consumers are prioritizing brands that make it easy for them to commit to a sustainable lifestyle, expecting greater accessibility to eco-conscious products for everyday purchases.
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Waterless Cleansing Solutions — Conscious brands and consumers are making an effort to switch to waterless cleansing solutions in order to address the global water shortage.
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Vegan Protein Shampoos — Vegan protein shampoos, with ingredients such as aquafaba, offer a unique alternative to traditional protein shampoos made with eggs.
Industry Implications
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Sustainability — With the rise of package-free and sustainable hair care solutions, the sustainability industry is set for continued growth.
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Personal Care — Innovative hair care solutions such as waterless cleansing swatches and vegan protein shampoos are changing the face of the personal care industry.
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Creative Consultancy — Persuasion Arts & Sciences demonstrates the potential of creative consultancy firms to build sustainable and innovative brands that tackle real-world problems.
