Category
Lifestyle
Assisted Choices
Trend cluster
Category
Portion-Controlled
Pet
Pet owners take steps to better track and monitor food intake for animals.
4.2
Trend score
Trend
What is the Portion-Controlled Pet trend?
Portion-Controlled Pet: Concerns over dietary health and overeating are translating into the world of pets as owners seek out ways to keep their furry friends as healthy as can be. Turning to creative portion control mechanisms like automatic feeders and single-serve portions, pet owners are taking control of their pets’ lives by ensuring they’re getting the optimal nutrition they need.
Insight
The consumer insight behind the Portion-Controlled Pet trend
As consumers become more empowered about their own health and nutritional needs, many reflect this back onto their pets by giving them the same amount of care and dedication they would give themselves or loved ones. This speaks to the heightened valuation of pets as full-fledged members of the family that many consumers hold.
Trend themes
Themes within the Portion-Controlled Pet trend
Three behaviours holding the trend together01
Pet Health and Nutrition
As pet ownership continues to rise, so does concern over their health and nutrition, driving demand for innovative products and solutions that help monitor pet food intake and provide optimal nutrition.
02
Connected Pet Products
Technology in pet products has seen a steady rise, presenting opportunities for smart and connected solutions that offer convenience and enhanced care to pet owners.
03
Single-Serve Portions
The trend of portion-control and single-serve food options is not limited to humans, as pet owners look for solutions that reduce waste and ensure freshness for their pets.
Industry implications
What the Portion-Controlled Pet trend means for industry
Where the trend changes the playbookFor
Pet Care Industry
Companies in the pet care industry have a unique opportunity to develop innovative products and solutions that cater to the growing demand for pet health and nutrition, as well as connected and smart pet products.
For
Technology Industry
The rise of connected pet products presents opportunities for companies in the technology industry to innovate and provide convenient solutions for pet owners looking to track and monitor their pet's health and nutrition.
For
Food Industry
The trend of single-serve portions and portion control has impacted the food industry, as seen with the rise of single-serve pet food options. There is potential for food companies to develop products that cater to this demand for smaller portions and reduced waste.
Workshop question
How can you better align yourself with consumer lifestyle needs at home?
Trend signals
Trend signals for Portion-Controlled Pet
Trend score 4.2 out of 10, from popularity 62%, activity 56%, freshness 8%.
Popularity62%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Portion-Controlled Pet trend
4 featured examples from Sep 14, 2017 to Mar 20, 2019CategoryLifestyle
Food-Preserving Pet Bowls
The 'Mario Feeder' Automatic Pet Bowl Provides Peace of Mind for Owners
The 'Mario Feeder' automatic pet bowl aligns with the smart home technology industry, which can explore integration with existing home automation systems.
CategoryLifestyle
Pet Health-Tracking Bowls
The Mookkie Pet Bowl Showed Off an AI-Powered Design at CES 2019
The pet care industry can leverage AI-powered pet bowls and other smart accessories to offer innovative solutions for pet health management and convenience.
CategoryLifestyle
Connected Canine Food Bowls
The Obe ProBowl Weighs Food to Ensure Optimal Nutrition
The connected pet food bowl market presents opportunities for pet care companies to develop innovative products that cater to pet owners' desire for enhanced connectivity and conv…
CategoryLifestyle
Single-Serve Cat Meals
The Wellness CORE Tiny Tasters Promote Freshness and Prevent Leftovers
Opportunity for pet food companies to create single-serve options and explore grain-free products.
