Pet owners take steps to better track and monitor food intake for animals
Trend - Concerns over dietary health and overeating are translating into the world of pets as owners seek out ways to keep their furry friends as healthy as can be. Turning to creative portion control mechanisms like automatic feeders and single-serve portions, pet owners are taking control of their pets’ lives by ensuring they’re getting the optimal nutrition they need.
Insight - As consumers become more empowered about their own health and nutritional needs, many reflect this back onto their pets by giving them the same amount of care and dedication they would give themselves or loved ones. This speaks to the heightened valuation of pets as full-fledged members of the family that many consumers hold.
Insight - As consumers become more empowered about their own health and nutritional needs, many reflect this back onto their pets by giving them the same amount of care and dedication they would give themselves or loved ones. This speaks to the heightened valuation of pets as full-fledged members of the family that many consumers hold.
Workshop Question - How can you better align yourself with consumer lifestyle needs at home?
