What is the trend of single-serve pet meals?

Opportunity for companies to create single-serve pet food options that prevent waste and offer convenience.

What is the trend of portion control?

Growing trend of consumers opting for smaller portions of pet food to prevent leftovers and promote freshness.

What is the trend of grain-free pet food?

Increasing demand for grain-free options in pet food industry, providing opportunity for innovation.

What are the implications for the pet food industry?

Opportunity for pet food companies to create single-serve options and explore grain-free products.

What are the implications for the food packaging industry?

Opportunity for companies to develop innovative packaging solutions for single-serve pet food portions.

What are the implications for the online pet retail industry?

Growing trend of consumers purchasing pet food online, creating opportunity for single-serve options and grain-free products.

Single-Serve Cat Meals : tiny tasters

Single-Serve Cat Meals

The Wellness CORE Tiny Tasters Promote Freshness and Prevent Leftovers

Laura McQuarrie — March 20, 2019 — Lifestyle

References: wellnesspetfood & prnewswire

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Food waste is a top-of-mind issue for many consumers, resulting in many people opting to purchase fresh food in smaller quantities and enjoy smaller portions—and Wellness Natural Pet Food's Wellness CORE Tiny Tasters offer a solution for pet parents.

The results of an independent survey of cat parents in the United States revealed that 50% of cat owners don't serve an entire can of cat food in a single feeding but prefer to save a portion in the refrigerator for a separate meal. The Wellness CORE Tiny Tasters help to address this by providing single-serve pouches with two-ounce portions that won't leave leftovers.

The Tiny Tasters are offered in the form of grain-free, protein-rich pâté products that come in pleasing flavors like Chicken, Duck, Tuna, Chicken & Beef, Chicken & Turkey and Tuna & Salmon.

Trend Themes

Single-serve Pet Meals — Opportunity for companies to create single-serve pet food options that prevent waste and offer convenience.
Portion Control — Growing trend of consumers opting for smaller portions of pet food to prevent leftovers and promote freshness.
Grain-free Pet Food — Increasing demand for grain-free options in pet food industry, providing opportunity for innovation.

Industry Implications

Pet Food — Opportunity for pet food companies to create single-serve options and explore grain-free products.
Food Packaging — Opportunity for companies to develop innovative packaging solutions for single-serve pet food portions.
Online Pet Retail — Growing trend of consumers purchasing pet food online, creating opportunity for single-serve options and grain-free products.

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