'Milkland' is a pop-up store in Japan that shines a spotlight on the products that come out of Hokkaido Prefecture, which is responsible for producing more than half of the country's dairy.
The inside of the shop is entirely covered in a pattern inspired by the spots on a black and white cow, and provides consumers with a place to get a taste for soft-serve ice cream. At the ice cream counter, visitors have the chance to customize their treat with various toppings, which stand out colorfully against the achromatic interior scheme. To add even more interest to the experience of picking out toppings, Milkland uses air pressure to have some topping containers "pop up like moles in Whack-a-Mole."
Image Credit: Yukihide Nakano