With pops of Mediterranean style added to the classic D&D building in Midtown Manhattan, the new Kettal Studio turned what was once a blank white space into a bold furniture shop.
Using the brand's signature colors and textures, the space offers a carefree outdoor living space directly in the heart of the city. Pulling inspiration from the flagship store in Barcelona, the space has colorful latticed panels to carve out separate areas. All of the furniture for purchase is placed in an artful way to create an at-home aesthetic that is comfortable and inspiring. Finishing off the showroom is the outdoor terrace, a space that overlooks private gardens and boasts the brand's minimalist yet luxurious outdoor furniture options.
With a focus on the ability to configure products to suit each consumer's needs, the Kettal Studio in Midtown is a vibrant world that encourages appreciating the warm weather.
What's Driving This Trend
- Mediterranean-inspired Retail Spaces
- Opportunity to create retail spaces that incorporate Mediterranean style and offer a carefree outdoor living experience.
- Configurable Furniture Products
- Innovation in furniture design that allows customers to customize products to suit their individual needs.
- Luxurious Outdoor Furniture Options
- Demand for minimalist yet luxurious outdoor furniture that provides a comfortable and inspiring at-home aesthetic.
Who This Affects Most
- Retail
- Opportunity for retail businesses to create unique and immersive experiences inspired by Mediterranean style.
- Furniture
- Innovation in the design and production of furniture, focusing on customization and creating luxurious outdoor options.
- Hospitality
- Hotels and resorts can incorporate Mediterranean-inspired outdoor spaces with configurable and luxurious furniture to enhance guest experiences.
