Once a successful, Kickstarter-funded watch brand, Ovi is now starting a Kickstarter for its newest collection of products – hats with wooden brims.
Like its wooden watches, the hats incorporate varying colors of wood that give them a structure and style that is unlike essentially any other hat design on the market. The hats come in varying shapes and colors and are made from bamboo, making them eco friendly as well as being highly distinct. The Ovi brand also intends to plant trees for every hat or watch that is purchased from its collection, ensuring that the brand remains as friendly to the environment as possible.
Ovi's use of unusual materials along with its environmentally sustainable business model ensures that consumers are able to feel good about their purchases from the brand.
Key Themes Behind This Trend
- Wood-brim Hats
- By incorporating wood into hat designs, there is an opportunity for disruptive innovation in the fashion industry.
- Eco-friendly Accessories
- The use of bamboo and sustainable business practices presents an opportunity for disruptive innovation in the accessories industry.
- Environmental Consciousness
- Brands like Ovi that prioritize environmental sustainability in their products offer opportunities for disruptive innovation in the consumer goods industry.
Where This Applies
- Fashion
- The incorporation of wood brims in hats can disrupt the fashion industry by offering unique and eco-friendly designs.
- Accessories
- The use of bamboo in hat designs presents an opportunity for disruptive innovation in the accessories industry, especially for eco-conscious consumers.
- Consumer Goods
- Brands like Ovi that prioritize environmental sustainability in their product offerings have the potential to disrupt the consumer goods industry and attract environmentally conscious consumers.
