Paris-based biotechnology startup Woodoo is in the business of transforming materials and preconceived notions about design to prioritize a sustainable ethos. The company creates wood-based material that is capable of being used in place of glass, leather, concrete and even steel to prioritize a luxe yet sustainable alternative. The material is achieved by submerging wood in a range of liquids to detach and extract lignin, which is then used create a range of different materials.
Woodoo has signed an array of deals with brands like Volkswagen, Mercedes, LVMH and Garnica to use its sustainable materials in many different ways. The materials could help to shift away from animal-sourced materials and others with a higher carbon footprint.
Image Credit: Woodoo
Key Themes Behind This Trend
- Sustainable Materials
- The trend towards using sustainable materials that prioritize a luxe yet sustainable alternative.
- Biotechnology Innovation
- The trend towards using biotechnology to transform materials and preconceived notions about design.
- Eco-friendly Design
- The trend towards designing with a focus on eco-friendliness and reducing the carbon footprint.
Where This Applies
- Construction
- Innovations in sustainable materials like Woodoo’s could disrupt the construction industry by providing eco-friendly alternatives to traditional materials.
- Automotive
- The automotive industry could be disrupted by sustainable materials like Woodoo’s as car manufacturers could shift away from animal-sourced materials and others with a higher carbon footprint.
- Fashion
- Fashion industry could benefit from sustainable materials like Woodoo’s as eco-friendly alternatives could replace traditional materials like leather and reduce waste.
