Slice soda is getting revived, but with a renewed focus on health and natural flavoring. Slice first hit the market in the 90's and was able to gain some recognition thanks to its orange flavored soda, but was ultimately discontinued by PepsiCo. Slice's revival is being lead by Mark Thomann, a Chicago entrepreneur who has made a name for himself by buying up legacy brands' relinquished trademarks. Thomann was able to acquire Slice after PepsiCo let the right lapse, and Thomann now hopes to relaunch the drink under a new manufacturer he's calling New Slice Ventures.
As full-sugar sodas have take a nose-dive in recent years, the new Slice soda is reworking itself to be something a little healthier. Thomann hopes to turn the soda into a more flavored carbonated beverage that is more palatable than sparkling water. New Slice soda will therefore be positioned as a lower-sugar, lower-calorie beverage that is sweetened with real fruit juice. Thomman and his business partners hope to begin selling cans of new Slice soda in six months, and predict that within five years, Slice will be a $100 million brand.
Image Credit: PepsiCo