Health-conscious consumers are purposefully avoiding products that are made with added sugars, additives and extra calories, which is part of the reason why sparkling water and other kinds of light, refreshing infused beverages have become so appealing—SZENT is as an innovative new beverage brand that introduces an entirely new way to experience flavor through one's sense of smell.
SZENT's bottled beverages contain only water, while a proprietary scent ring infused with all-natural essential oils provides a rich aromatic experience. With varieties like Passionfruit, Tangerine, Pineapple, Mint and Tropical, consumers have access to an entirely new way to drink water, all the while avoiding artificial sweeteners and additives.
As SZENT Chief Creative Officer Maddie Grandbois sees it, "We've reached the limits of what today's flavored beverages can offer. So we started thinking outside the bottle, and in the process, realized how important your sense of smell is to the flavor experience."
What Makes This Trend Stand Out
- Flavored Infused Beverages
- Creating beverages that enhance flavor through the sense of smell presents a disruptive innovation opportunity.
- Natural Essential Oils
- Utilizing natural essential oils in beverage production opens up opportunities for unique sensory experiences and healthier alternatives.
- Avoidance of Artificial Additives
- Consumers' desire for products devoid of artificial sweeteners and additives creates a market for innovative, clean-label beverages.
Sectors Adopting This
- Beverage Industry
- The beverage industry can explore opportunities in creating scented water beverages using natural essential oils for a unique sensory experience.
- Health and Wellness Industry
- The health and wellness industry can integrate scented water beverages as a healthier alternative to artificially flavored drinks.
- Flavor and Fragrance Industry
- The flavor and fragrance industry can collaborate with beverage brands to develop proprietary scent technologies for enhancing sensory experiences in beverages.
