Skincare brands target the various skin issues that flare up during menstruation
Trends - Brands in the skincare industry are adapting to the niche needs of women and girls by offering products that specifically treat the the acne and other hormone-related skin concerns that flare up before or during the menstrual cycle.
Insight - As skincare continues its dominance in the North American beauty industry, consumers are increasingly looking for targeted products that allow them to customize their routines. More than moisturizing and protecting the skin, consumers want the transformative results that they feel come with specialty, personalized routines.
Insight - As skincare continues its dominance in the North American beauty industry, consumers are increasingly looking for targeted products that allow them to customize their routines. More than moisturizing and protecting the skin, consumers want the transformative results that they feel come with specialty, personalized routines.
Workshop Question - Which women and girl-specific causes, needs or preferences could your brand promote or cater to?
Trend Themes
1. Targeted Skincare - As consumers look for personalized skincare routines, brands are offering specialty products that treat specific skin concerns and conditions, such as menstrual skin.
2. Intimate Care - With a growing market for intimate personal care products, brands are offering solutions for maintaining health and pH balance in the body, including products for menstrual discomfort.
3. Innovative Ingredients - Brands are incorporating innovative ingredients like CBD, microneedles, and Totoro bark extract into products for menstrual discomfort and hormonal skin.
Industry Implications
1. Skincare Industry - As a major player in the beauty industry, brands are adapting to provide specialized products to meet specific skincare needs of consumers.
2. Natural and Organic Industry - As consumers trend towards natural, organic and safe ingredients, brands are offering alternative solutions to traditional products such as those for pain and menstrual discomfort.
3. Wellness Industry - With a focus on overall health and wellness, brands are introducing products to support hormonal changes and menstrual discomfort as part of the wellness market.
