'Blume' is a new line of products for pre-teens that is on a mission to reshape the way many young girls go through puberty. Blume was founded by Taran and Bunny Ghartrora, a pair of sisters from Canada, who found that periods, women's health and other parts of puberty were not openly discussed in their own community. Driven by their own experiences with fear, shame and isolation, and an opportunity to better serve the next generation of girls, Taran and Bunny created Blume.
In addition to offering free-from tampons and pads made with 100% organic cotton, Blume makes products like the 'Meltdown' blemish treatment, the 'Daydreamer' face wash and the 'Cloud 9' PMS oil. These products can be purchased individually, or paired with a custom assortment of products in a personalized self-care box.
What's Driving This Trend
- Pre-teen Self-care
- Disruptive innovation opportunity: Develop innovative and empowering self-care products specifically designed for pre-teens going through puberty.
- Personalized Self-care Boxes
- Disruptive innovation opportunity: Create personalized self-care boxes that curate a selection of products tailored to individual needs and preferences.
- Open Discussion on Puberty
- Disruptive innovation opportunity: Foster open and honest discussions on puberty by creating platforms and resources that encourage education and dialogue.
Who This Affects Most
- Beauty and Personal Care
- Disruptive innovation opportunity: Utilize sustainable and organic materials to create inclusive and empowering beauty and personal care products for pre-teen girls.
- E-commerce and Subscription Services
- Disruptive innovation opportunity: Leverage e-commerce platforms and subscription services to offer personalized self-care boxes and convenient access to pre-teen self-care products.
- Education and Health
- Disruptive innovation opportunity: Develop educational programs and resources that promote open discussion and provide accurate information on puberty and pre-teen health.
