Chirps' Protein Powder Shares the Benefits of Nutrient-Dense Crickets
Laura McQuarrie — March 19, 2019 — Eco
References: eatchirps & kickstarter
Chirps is introducing its Cricket Protein Powder to the world via a Kickstarter campaign, aiming to share an eco-friendly alternative option to the many whey-based protein powders on the market. The simple Cricket Protein Powder is made with ingredients like pea, brown rice and chia seeds, with crickets helping to provide all nine essential amino acids and B12.
Like most protein powders on the market, these ones are offered in both vanilla and chocolate flavors but feature formulas that are friendlier on the environment and the human body—as whey and soy cause environmental pollution and Chirps notes that 65% of all humans are lactose intolerant, with even greater numbers of people who experience bloating, acne and other reactions from consuming whey protein.
Like most protein powders on the market, these ones are offered in both vanilla and chocolate flavors but feature formulas that are friendlier on the environment and the human body—as whey and soy cause environmental pollution and Chirps notes that 65% of all humans are lactose intolerant, with even greater numbers of people who experience bloating, acne and other reactions from consuming whey protein.
Trend Themes
1. Cricket Protein Powders - Chirps' Cricket Protein Powder offers an eco-friendly alternative to whey-based protein powders.
2. Eco-friendly Protein Powders - The rising popularity of Cricket Protein Powders indicates a growing demand for sustainable and environmentally-friendly protein sources.
3. Alternative Protein Sources - The use of crickets as a protein source in Chirps' Cricket Protein Powder presents a disruptive innovation opportunity for diversifying protein options.
Industry Implications
1. Fitness and Sports Nutrition - The fitness and sports nutrition industry can tap into the trend of Cricket Protein Powders to offer unique and sustainable protein options for athletes and health enthusiasts.
2. Food and Beverage - The food and beverage industry has the opportunity to incorporate Cricket Protein Powders into products like bars, smoothies, and snacks for health-conscious consumers.
3. Sustainable Agriculture - The sustainable agriculture industry can explore farming and production methods for crickets as a viable protein source to meet the increasing demand for alternative protein options.
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