Rihanna's fashion label FENTY PUMA is preparing to launch the Avid Trainers just in time for the summer season. The brand-new footwear silhouette is a hybrid of a sneaker and a pair of sandals, making them perfect for an easy transition into the hot temperatures to come. The new Avid Trainers are showcased in two colorways -- a teal and orange colorway and a black and white colorway with red accents.
FENTY PUMA's new seasonal footwear takes on a cut-out detail at the forefoot and has details of a bungee-style lacing system. The outsoles draw an inspiration from hiking trails, providing high-traction grip with every step. The Avid Trainers are a part of FENTY PUMA by Rihanna's Spring/Summer 2018 capsule and dropped March 30th at PUMA retailers and online.
What's Driving This Trend
- Sneaker-sandal Hybrids
- With the rise of athleisure and comfort-focused fashion, there is an opportunity for brands to create more innovative and stylish sneaker-sandal hybrids.
- Cut-out Footwear
- The trend of cut-out details in footwear presents an opportunity for brands to experiment with new designs and create unique and functional shoes.
- Bungee-style Lacing
- Bungee-style lacing systems offer convenience and ease of use, allowing brands to explore innovative ways to incorporate this feature into various types of footwear.
Who This Affects Most
- Fashion
- In the fashion industry, there is room for disruptive innovation in the development of hybrid footwear that combines comfort, style, and functionality.
- Athletic Footwear
- The athletic footwear industry can seize the opportunity to create sneaker-sandal hybrids that cater to the needs of athletes and fitness enthusiasts, providing them with versatile and performance-driven footwear options.
- Outdoor Recreation
- The outdoor recreation industry can explore the trend of cut-out footwear and bungee-style lacing to create innovative hiking shoes and sandals that offer enhanced breathability, comfort, and convenience for outdoor enthusiasts.
