PUMA's latest Spring/Summer 2018 seasonal offering is the newly unveiled 'Suede 59 Embellished' collection. The capsule is crafted specifically to celebrate the 50th anniversary of the label's Suede series. The collection mainly takes on a simplistic color palette of black and white, then adorned with embellished prints in colorful florals. The iconic suede sneaker silhouette receives two new iterations for the Suede 50 Embellished capsule -- in a white colorway, and a black colorway.
The sneakers are constructed with the same premium suede on its upper, and the classic formstrip is decorated with floral embellishments in red, pink, and blue. Additionally, the collection is also comprised of other commemorative pieces including caps, jackets, pants, tracksuits, and bags. The celebratory collection will be available for purchase at PUMA starting April 5th.
Key Themes Behind This Trend
- Suede Footwear
- Opportunity for innovative design and materials in the suede footwear industry.
- Celebration Capsules
- Opportunity to create limited edition collections to celebrate brand anniversaries.
- Embellished Prints
- Opportunity for incorporating intricate embellishments in fashion and accessories.
Where This Applies
- Footwear
- Disruptive innovation opportunities in creating unique designs and materials for the footwear industry.
- Fashion
- Opportunity to develop limited edition collections to celebrate brand milestones in the fashion industry.
- Accessories
- Innovative opportunities in incorporating embellished prints in accessories such as bags and caps.
