Brain Dead and Converse Join to Create a One Star Sneaker Iteration
References: converse & highsnobiety
Brain Dead and Converse work in collaboration once again -- this time, the duo takes on the One Star sneaker silhouette as the main foundation. The collaborative effort follows its previous work together, also spotlighting the same animal-printed theme. This time, the sneaker also comes in a polka dotted version as well. The graphic design pattern was first utilized in 1983 to incorporate a camouflage print, followed by a glow in the dark print in 1988.
The new iterations of the One Star sneaker are constructed with suede materials throughout the uppers, decorated with animal or polka dot prints in monochromatic hues, and branding details. Notably, the shoe's lining reads phrases such as "Who Controls The Men" and "The Same Elsewhere." The collaborative sneakers are set to drop online and in-store at Brain Dead beginning February 7th.
The new iterations of the One Star sneaker are constructed with suede materials throughout the uppers, decorated with animal or polka dot prints in monochromatic hues, and branding details. Notably, the shoe's lining reads phrases such as "Who Controls The Men" and "The Same Elsewhere." The collaborative sneakers are set to drop online and in-store at Brain Dead beginning February 7th.
Trend Themes
1. Animal-print Sneakers - Disruptive Innovation Opportunity: Explore sustainable materials and manufacturing processes to create animal-print sneakers that are environmentally friendly.
2. Collaborative Footwear - Disruptive Innovation Opportunity: Develop partnerships between fashion brands and footwear companies to create unique, limited-edition sneaker collaborations.
3. Graphic Design Patterns - Disruptive Innovation Opportunity: Use innovative printing techniques to create customized graphic design patterns on sneakers, allowing for endless creative possibilities.
Industry Implications
1. Fashion - Disruptive Innovation Opportunity: Integrate sustainable practices and materials into the fashion industry to produce more eco-friendly clothing and accessories.
2. Footwear - Disruptive Innovation Opportunity: Combine technology and fashion to develop smart sneakers with built-in sensors or connectivity features that enhance user experience.
3. Printing - Disruptive Innovation Opportunity: Explore advanced printing technologies for the fashion industry, such as 3D printing or digital fabric printing, to revolutionize the production process.
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