Nike Tapped Four Female Designers for New Footwear Silhouettes

 - Mar 22, 2019
References: nike & oystermag
The Air Max Dia is a pair of elegant sneakers — a result of the Nike brand tapping an all-female team for a silhouette.

The project is definitely empowering as the idea was to push the "for women by women" agenda. The Air Max Dias are quite stylish, navigating the line between sporty and sophisticated. The elegant sneakers are characterized by a smooth and soft upper, with a "sole unit 'shell' [that] was designed to amplify and magnify the airbag window." This feature adds extra cushion and, therefore, comfort for the wearer. This is a testimony that one can both achieve a performance-driven construction and a fashion-forward aesthetic.

The elegant sneakers are made available in an all-white colorway and a soft pink upper with black branding.